Creative Director / Branding

I am a highly accomplished veteran in the design industry with over 30 years experience. I have provided strategy and creative direction for numerous branding assignments across a diverse range of market sectors.

A strong believer in collaboration and the power of good design, I continue to forge a reputation for creating relevant and meaningful work that stands the test of time. I have worked with both national and global corporations and one-person startups, applying my craft in virtually every economic sector. I have served on the Board of Directors for the Advertising and Design Club of Canada and worked closely with a number of non-profit and cultural organizations including, Art House, Kids Help Phone, Hospital for Sick Children and the Design Exchange.

The Best Fit The types of projects I'm interested in are ones that involve research, strategy, positioning, brand creation, and purposeful design in order to fulfill a consistent brand expression across all forms of media and marketing communications.

Awards & Accomplishments

My work has been widely recognized by qualified bodies and magazines, including the British, Toronto, and New York art director’s associations , RGD, AIGA, Package Design Council International, Graphis, Communication Arts, and Applied Arts.

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Paul and his team at Riverstone were able to take my vision for the brand and translate it into all elements of the marketing mix from our website to the bottle and pretty much everything in between. As we did in the 1980s for the Sleeman beer project, we worked collaboratively to achieve a brand program that is entirely relevant to our consumers and clearly differentiated in the market. The finished result is truly first class.

John Sleeman Working with Paul

I’m located in Oakville, ON. I’m available for

- Projects

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Specialties





Design Creatives Art Director Collateral Design Design Publication Exhibit Design Logo Design Signage Branding & Marketing Strategy Brand Development Brand Management Brand Messaging Brand Packaging Brand Planning Brand Positioning Brand Strategist Writing & Editing Creative Director

Client Resume

Abitibi Consolidated, AGO, Alzheimer Society, Apotex, Balderson Cheese Company, Bombardier Aerospace, Brand Active, Cadillac Fairview Canadian Pacific Hotels, CSA Group, Celestica, CryoCath Technologies Feast & Easy, Fusion Homes, Gearshifting, Giffels Norr Ingenium, Gracious Living Green Circle Salons, Humber College, LCBO, Liberty Clothing Company, Maricann Group, MEDEC, Medical Cannabis by Shoppers MERX, Muskoka Roastery Coffee Co., National Ovarian Cancer Association National Post Design Exchange Awards, Northbridge Insurance, Nuance Global Traders, Percival Law, Red Wagon Foods, Resonant Medical, Remtulla Euro RSCG, Sleeman Breweries, Sony Stores, Spring Mill Distillery, The Echelon Scene, Town of Oakville, UCB Canada, University of Guelph Humber, What’s Next?!, Whydea

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

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Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Paul B (Oakville)
🏢 The Well
📍 Oakville