Company Overview Pinnacle Equipment, formerly known as DLE (Douglas Lake Equipment), has been serving British Columbia region since 1999. With multiple locations across BC, we are dedicated to providing exceptional sales, service, and support for heavy equipment and machinery representing brands such as Kubota. Fendt, Massey Ferguson, and Kobelco. Our commitment to customer satisfaction and rapid response times makes us a trusted partner in the industry.

Summary Reporting to the President, the B.C. Okanagan Regional Sales Manager is responsible for driving revenue growth, profitability, and market share across the Okanagan region. This individual is responsible for achieving annual sales goals, developing distribution channels, building, and executing strategic business plans to achieve these goals.

C ore Competencies

- Leadership
- Customer Focused
- Communication
- Adaptability/ Flexibility
- Problem Solving
- Time Management
- Accountability & Dependability
- Results-Oriented
- Ethics and Integrity
- Continuous Learning and Development

Job Duties

- Supervise and manage the sales and administration team
- Manage and mentor sales representatives, providing coaching, performance feedback, and formal performance reviews
- Ensure proper sales coverage and territory management to achieve forecasted equipment (new and used) sales and product support revenues
- Utilize comprehensive used equipment evaluation, repair estimation, and remarketing strategies to achieve inventory turn and profitability objectives
- Collaborate with the marketing team to ensure accurate equipment information and effective remarketing strategies
- Oversee website content to ensure equipment information, pricing, photos, and remarketing initiatives are accurate and up-to-date




- Collaborate with other sales managers and/or regional managers to manage pricing and ensure inventory levels meet customer expectations
- Gather market information as required (monthly forecasts, lost sale reports, customer call reports)
- Work with senior management to develop and manage the annual sales department EBITDA budget, including revenue, expenses, and net income targets
- Develop and execute strategies to achieve annual sales, profitability, and budget targets
- Collaborate with other business units as necessary to drive efficiency and customer satisfaction
- Achieve market share objectives established in partnership with OEMs
- Support the use of our CRM and quoting tools to monitor performance of sales representatives (e.g., closing ratios and market awareness)
- Ensure commission programs and bonuses are in line with corporate objectives
- Gather input from the sales team (competitive analysis, market trends, and business environment) for strategic planning to share with management
- Develop and implement strategies to acquire current customers
- Participate in planning of special events to promote the Pinnacle Equipment brand and equipment sales
- Other duties as required within the scope of the role and overall company objectives

Branch Interface

- Support and promote Parts and Service operations to achieve mutual business success
- Communicate and support company goals while fostering positive employee relations and maintaining quality standards




- Collaborate with Marketing to support customer analysis, brand awareness, customer satisfaction, and revenue growth initiatives
- Ensure compliance with company policies, HR standards, and workplace safety requirements

Requirements

- Bachelor's degree or College diploma in the related field, or an appropriate combination of education and practical experience
- 5-10 years of progressive sales leadership experience, preferably within agriculture, construction, heavy equipment, or related industries.
- Excellent organizational, strategic, planning and implementing skills
- Excellent written and verbal communication skills
- Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
- Strong communication skills in various platforms (email, phone, text, in-person)
- Able to create realistic schedules and meet deadlines under stress and interruptions
- Confident with decision making and providing direction
- Understanding of financial reports including budgetary guidelines and expenses
- Proficiency with Microsoft Office, CRM, Adobe applications, and professional business communications

Work Conditions

- Working both indoors and outdoors, and hours of work may vary as needed
- Regular travel throughout the Okanagan region and to other Pinnacle Equipment locations in British Columbia is required
- Attend and conduct meetings, training, and other events
- Flexible schedule as needed to meet the demands of our customers

Compensation

- $120,000 - $135,000 annually based on experience
- Vehicle allowance/ company vehicle
- Comprehensive benefits package
- RRSP matching program
- Exclusive corporate discounts

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📌 Regional Sales Manager (Kelowna)
🏢 Pinnacle Equipment
📍 Kelowna