Job Overview

We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a strong background in digital marketing and e-commerce, with proven experience in managing product lines and executing successful marketing campaigns. This role requires a strategic thinker who can analyze market trends, develop effective marketing strategies, and collaborate with cross-functional teams to achieve business objectives.

Responsibilities

- Develop, implement, and manage comprehensive digital marketing strategies across channels such as social media, email, search engines, and display advertising.
- Conduct keyword research to optimize website content for SEO (Search Engine Optimization) and improve organic search rankings.
- Manage paid advertising campaigns using Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI and audience engagement.
- Create compelling visual content utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles to enhance campaign appeal.
- Maintain and update the company’s website using WordPress, ensuring content is current, engaging, and optimized for search engines.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools; generate reports to inform future strategies.
- Collaborate with cross-functional teams to coordinate email marketing campaigns, utilizing best practices for segmentation, personalization, and automation.
- Implement tracking pixels and scripts using HTML, CSS, JavaScript, and SQL to monitor user behavior and campaign effectiveness.




- Conduct competitor analysis and market research to identify new opportunities in e-commerce (electronic commerce) platforms and digital channels.
- Stay current with industry trends in digital marketing, SEO techniques, emerging platforms, and tools to continually refine strategies.

Experience

- Proven experience in digital marketing or related roles with a solid understanding of e-commerce platforms.
- Hands-on knowledge of SEO best practices including keyword research, on-page optimization, and link-building strategies.
- Proficiency in managing paid advertising campaigns on Google Ads (Google AdWords), Facebook Advertising, and other digital ad platforms.
- Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite for creating engaging visual content.
- Experience with website management using WordPress or similar CMS platforms; familiarity with HTML/CSS/JavaScript is a plus.
- Strong analytical skills with experience using Google Analytics or similar tools to interpret data insights effectively.
- Ability to perform SQL queries for data extraction and analysis purposes.
- Knowledge of email marketing tools and strategies for nurturing leads and maintaining customer engagement.
- Excellent communication skills combined with a proactive attitude towards learning new digital marketing techniques.

Join us as a Digital Marketing Executive if you're passionate about crafting innovative campaigns that captivate audiences! Bring your energy, creativity, technical expertise, and strategic thinking to help us grow our brand presence globally while advancing your career in the vibrant world of digital marketing! Pay: $20.00-$25.00 per hour

Benefits

- Employee stock purchase plan
- Flexible schedule
- On-site gym
- On-site parking
- Store discount
- Wellness program

Work Location: In person

📌 Sales & Marketing Manager (Richmond)
🏢 Spartaks Fitness Equipment
📍 Richmond