What is Next Best Action (NBA)?

Next Best

Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration. What is the opportunity? We are hiring a Senior NBA Product Manager role.

In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients. This role will align to Strategy Function and lead the translation of strategy into execution within an agile pod. This individual will play a leadership role within an agile pod, working with multiple lines of businesses, as well as internal and external partners, to ensure NBA is driving intended outcomes for both the line of business and NBA.

This role works in the office 4 days a week. What will you do?

Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambition

Responsible for the delivery of productive, accurate, and compliant marketing campaigns to support channel and client optimization through exceptional collaboration skills and a strong understanding of the Data and Campaigns Environment

Build strong relationships within agile pods (e.g. within NBA, Line of Businesses, Marketing, Digital Marketing, Value Office, Digital Messaging, Channels and other technical teams) to collaborate and bring together expertise required to execute on strategy

Act as a SME for the campaigns across multiple lines of business, stepping in where needed to support shifting priorities and timelines to deliver on required transformational initiatives within agile pods

Responsible for partnering with teams to ensure that we are bringing a client experience lens to the design of the campaign

Translate business requirements into actionable and consumable marketing tactics and insights while ensuring campaign requirements accurately match the design and build with quality assurance

Proactively identifies risks, dependencies,



and opportunities within execution cycle, demonstrating ability to apply both breadth and depth of understanding

Act as the single point of integration for key technical and channel teams such as Mobile & Martech to ensure alignment with PODs goals

Facilitates and responsible for overall timelines of strategic campaign execution – runs refinement sessions, sprint reviews or any cross-functional meetings to make progress and overcome bottleneck

Coordinate post launch detailed review of results, identify optimization opportunities and inform business decisions for prioritization

What do you need to succeed?

Must have

5+ years of experience with end-to-end campaign management, marketing or strategic analytics along with exceptional communication skills to be able to translate business requirements into actionable and consumable marketing tactics insights

Strong business acumen and analytical, communication, data visualization, organization and presentation skills

Must be analytically driven - base level data extraction and some level of technical ability to understand and identify issues in campaign data

Ability to analyze data and provide data-informed recommendations to drive impact

Demonstrated ability to grasp new concepts quickly with exceptional partnership, impact and influence across multiple cross-functional stakeholders

Demonstrated strategic, innovative thinker who has high comfort with ambiguity and is proactive in identifying opportunities and driving work forward

Experience in financial services and knowledge of Personal banking products

Ability to bridge business and technical expertise to deliver targeted campaigns

Passion for Data and AI

Nice to have

Experience with agile ways of working





Knowledge of AI driven marketing campaigns and orchestration models

Willingness to learn and improve campaign execution tools and processes

Job Skills

Business Insights, Campaign Analytics, Campaign Reporting, Data Extraction, Effective Presentations, Marketing Analysis, Marketing Insights, Stakeholder Management, Strategic Influence, Strategic Insights

Additional Job Details

Address

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City

Toronto

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

PERSONAL & COMMERCIAL BANKING

Job Type

Regular

Pay Type

Salaried

Posted Date

2026-06-25

Application Deadline

2026-07-11

Note

: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.

RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

📌 Senior Next Best Action (NBA) Product Manager (Strategic Execution Lead)
🏢 Socket.dev
📍 Toronto