Fractional CXO / CMO Consultant

I am a senior customer experience marketer with over 20 years of expertise in branding, digital marketing, and customer experience. I align organizational goals with audience needs by conducting research, mapping journeys, and uncovering service opportunities.

My career spans B2B and B2C sectors, including financial, automotive, luxury brands, and trade associations. As a Chartered Marketer (CM) and Certified Customer Experience Skilled (CCXP), I actively shape the industry as a member of the Canadian Marketing Association’s CX Council and a CMA Awards judge. I will help you cut through the noise, understand what your audiences need, and stay focused on meeting your goals with precision and purpose.

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The Best Fit

I work with businesses of all sizes—startups, SMBs, and Fortune 500 companies—helping them scale, grow, and attract talent through strategic branding and marketing. With expertise in customer-centric strategies, marketing plans, branding, and go-to-market programs, I deliver solutions for both short- and long-term success. Skilled in tackling complex challenges, I provide strategic leadership, fresh perspectives, and hands-on execution.

Whether developing brand strategies or executing creative briefs, I integrate seamlessly into teams to support high-level strategy and operational needs.

Awards & Accomplishments

Certified Customer Experience Professional (CCXP) designation (2024); Chartered Marketer (CM) designation (2018); Canadian Marketing Association (CMA) Volunteer CX Council Member 2020-2025; Customer Experience Professionals Association (CXPA) Member 2019-2025; Canadian Marketing Association (CMA) Member and Volunteer Awards Judge 2018-2024

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Ursula excels in developing a strategic vision and translating it into actionable plans that drive measurable results. She has a unique ability to see the bigger picture while paying close attention to critical details, allowing for a seamless integration of customer insights into business strategy. By leveraging data-driven analysis, Ursula has successfully identified new market opportunities, improved customer satisfaction, and enhanced brand performance.

I have witnessed her rare dual strength: combining meticulous data-driven analysis with forward-thinking strategic, big-picture mindset,



that not only align with organizational goals but also uniting complex customer insights into clear, actionable solutions.

Christine Saunders President and Founder, Halmyre

Working with Ursula

I’m located in Toronto, Ontario. I’m available for

- Projects

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Specialties

Branding & Marketing Strategy B2B Engagement B2C Engagement Brand Planning Brand Positioning CMO Competitive Analysis Data Analytics Digital Marketing Market Positioning Market Research Marketing Audit Marketing Automation Marketing Communications Marketing Strategy Marketing Strategy Media Planning Market Research Analytics Strategist Analytics Strategist Competitive Analysis Consumer Insights Engagement Facilitation Market Intelligence Market Researcher Persona Development Qualitative Research Quantitative Research Customer Experience Analytics Integrationser Buyer Journey Mapping CRM Customer Advocacy Programs Customer Churn Analysis Customer Communications Customer Data Analysis Customer Engagement Customer Experience Metrics and KPIs Customer Experience Strategist Customer Experience Strategy Customer Feedback Management Customer Journey Mapping Customer Journey Optimization Customer Loyalty Programs Customer Onboarding Experience Customer Persona Development Customer Relationship Management (CRM) Integration Customer Satisfaction (CSAT) Analysis Customer Segmentation and Targeting Customer Success Management Customer-centric Culture Development Digital Customer Experience Net Promoter Score (NPS) Analysis Omni-channel Experience Design Personalization and Customization Strategies Quality Reporting Quantity Reporting Self-service Customer Experience Social Media Customer Experience User Experience (UX) Research Voice of the Customer (VoC)



Analysis User Experience Strategy Architecture Design Customer Journey Mapping Platform Audits Usability Analysis UX Research Digital Agency Experience Digital Strategy and Execution Competitor Analysis Conversion Tracking Customer Segmentation Strategy Data Analytics Strategy Digital Marketing Strategist Digital Marketing Strategy Google AdWords Google Analytics Inbound Marketing Landing Page Strategies Marketing Automation Strategy Multi Channel Marketing Strategy Optimization Specialist Website Strategist CRMs, Sales, Marketing Tools & Softwares Google Analytics Project Management Client Service Development & Tech Web Accessibility (WCAG)

Client Resume

Automotive: BMW and MINI

Retail: The Home Depot, Canon Canada, Bulk Barn, Tilley Endurables

Financial Services/Fintech: Mastercard Canada, Citibank, ING Direct, Manitoba Financial Service Agency (MFSA)

Luxury: Rolex

Professional and Trade Associations: Canadian Medical Association (CMA), Ontario Society of Professional Engineers (OSPE), Engineers Canada, Engineers and Geoscientists New Brunswick (APEGNB), College of Family Physicians of Canada (CFPC), Ontario College of Family Physicians (OFPC), Acupuncture Canada, Sonography Canada, Canadian Rheumatology Association, Canadian Association of Science Centers (CASC), Canadian Finance & Leasing Association (CFLA), College of Veterinarians of Ontario (CVO), New York State Veterinary Medical Society (NYSVMS), Ontario Municipal Administrators’ Association (OMAA), Ontario Public Buyers Association (OPBA), Human Resources Professionals Association (HRPA), Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI), Toronto Regional Real Estate Board (TRREB), Forum of Canadian Ombudsman (FCO)

Lifestyle Associations: Ontario Federation of Angler and Hunters (OFAH)

Agencies: Tribal DDB Toronto, Blast Radius, Critical Mass, henderson bas, Totem Brand Stories and Armstrong Partnership Ltd

Connect with Ursula

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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