Overview

The Sales Manager leads and champions a high‑performing selling culture across the store, driving robust sales results and an engaging customer experience. This role oversees front‑end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations.

Responsibilities

- Assist the Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and company programs to ensure compliance.
- Ensure execution of company policies and standards, holding the team accountable for store conditions and results.
- Model and coach best‑in‑class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
- Provide Manager‑on‑Duty coverage, maintaining floor leadership, service standards, and operational continuity.
- Ensure accurate and efficient use of POS and Self‑Checkout systems, supporting smooth transactions and customer support.
- Oversee Balloons business, birthday party operations, and other in‑store programs and events.
- Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
- Champion MCC/Extend services (U.S. only), ensuring team awareness and customer adoption of protection plans and offerings.
- Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
- Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni‑channel service.
- Support Custom Framing operations,



including customer consultations and coordination with the frame shop in selected volumes.
- Train, coach, and develop team members through structured TM onboarding and ongoing skill‑building across assigned departments.
- Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.
- Perform other duties as assigned.

Qualifications

- Minimum 3+ years retail leadership experience.
- Ability to remain standing for long periods of time and to move throughout the store.
- Regular bending, lifting, carrying, reaching, and stretching.
- Capacity to lift, carry, push, and pull merchandise and fixtures up to 25-50 pounds with or without reasonable accommodation.
- Ability to climb ladders or step stools to stock and retrieve products.
- Proficiency in repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
- Capability to work in a fast‑paced environment with frequent customer interactions.
- Willingness to work nights, weekends, and early mornings.

Work Environment

The role requires a physical presence in the store, including extended periods of standing, walking, and handling merchandise. The candidate must be able to perform repetitive motions, lift up to 25‑50 pounds, and work flexible hours that may include evenings, weekends, and early mornings.

Benefits

- Health, dental, and vision insurance.
- Paid time off.
- Tuition assistance.
- Generous employee discounts.
- Additional benefits are available for full‑time and part‑time team members.

Michaels is an Equal Opportunity Employer.

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📌 Sales Manager Full Time (Winnipeg)
🏢 The Michael's Companies
📍 Winnipeg