Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

About the role

Dandy is hiring a Country Lead to lead our expansion into Canada. This is a builders role: youll take the launch playbook weve prepared, adapt it to Canadian realities, and turn a current market into a growing, self-sustaining business. You will be the source of truth for whats happening in Canada, continuously refreshing your read on customers, sales, and the market, and turning those signals into action. The role sits within our Go-to-Market (GTM) organization to stay anchored to Dandys broader go-to-market motion. Youll interpret and apply the companys strategy to the Canadian context rather than setting strategy in isolation.

Because Canada is a new market, this role is designed to incubate it and help it grow into a permanent market long term, and manage the day to day to ensure success.

What youll do

• Drive the market
• Own the health and growth of the Canadian market end to end,
  
  
  
  translating Dandys short and mid-term strategy into the right local moves.
• Define the market entry model for Canada from the ground up, including the strategic framework to build a self-sustaining market.
• Ideate and act on what youre seeing on the ground — spotting opportunities and gaps, then deciding what to do about them.
• Serve as the single source of truth for questions about Canada, coordinating across Sales, Marketing, Operations, and Product.
• Serve as Dandy’s internal authority on the Canadian market, providing expert-level guidance to executive leadership on market entry, growth, business operations and scaling decisions.
• Report to leadership
• Constantly refresh your understanding of the market through data, customer conversations, and frontline feedback.
• Track performance and surface insights that inform decisions across the business.
• Champion the customerBe the voice of the Canadian customer, gathering and synthesizing feedback into clear signals for the team.
• Ensure customer advocacy and post-sales support (in both English and French) plug cleanly into Dandys existing infrastructure.
• Sustain the sales motion
• Partner closely with Sales to maintain continuity and momentum of the sales motion post-launch.
• Support talk tracks, TAM definition, and the fit between Canadian selling and Dandys existing sales systems.