Lead innovative demand generation strategies at Gorgias, a Toronto-based firm revolutionizing customer engagement through AI solutions. Drive full-funnel marketing and nurture leads effectively throughout their journey.As the Demand Generation Director, you will spearhead strategic initiatives focused on both product-led growth and sales-driven marketing. Your expertise will enhance the sales pipeline through refined paid search, LinkedIn, and social media strategies. Emphasizing audience segmentation and effective lead nurturing, you'll create comprehensive marketing campaigns that transition demand generation efforts to early stages,



optimizing conversion rates.Key Responsibilities:Develop robust demand generation strategies for diverse client needsEnhance sales pipeline through digital advertising techniquesCreate multifaceted marketing campaigns focused on lead nurturingAlign marketing initiatives with revenue and satisfaction goalsMentor a team of 2-3 marketing professionalsRequirements:Minimum 7 years in B2B demand generationStrong background in LinkedIn and SEM strategiesProven capability in managing comprehensive campaign architecturesTechnical proficiency in marketing technologiesExceptional collaboration skills across departmentsBring your expertise in demand generation and AI to lead Gorgias into current market frontiers.#J-18808-Ljbffr

📌 Demand Generation Director At Gorgias (Toronto)
🏢 Gorgias
📍 Toronto