Strategy Manager, New Concepts at HelloFresh. About the role

As a Strategy Manager for New Concepts at HelloFresh, you will play a pivotal role in shaping the future of our meal kit offerings. This position is designed for a strategic thinker who can analyze market trends and consumer preferences to identify and develop cutting-edge concepts that align with our brand vision. You will collaborate closely with cross-functional teams to bring these concepts to life, ensuring they resonate with our customers and drive business growth. This role is based in Toronto, Ontario, and offers a unique opportunity to influence the strategic direction of a leading company in the food delivery industry. Key facts

Location: Toronto, Ontario, Canada Engagement: Full-time Salary: Competitive, commensurate with experience Visa: Open to candidates requiring work authorization What you'll do

Conduct comprehensive market research to identify emerging trends and consumer needs in the meal kit and food delivery sectors. Develop and evaluate new product concepts that align with HelloFresh's mission and customer expectations, ensuring they are both innovative and feasible. Collaborate with product development, marketing, and operations teams to create actionable plans for launching new concepts, including timelines, budgets, and resource allocation. Analyze the performance of existing products and concepts, using data-driven insights to recommend improvements or pivots as necessary. Lead brainstorming sessions and workshops to foster creativity and generate current ideas, encouraging input from diverse team members.



Prepare and present strategic recommendations to senior leadership, articulating the rationale behind proposed concepts and their potential impact on the business. Monitor competitor activities and industry developments to ensure HelloFresh remains at the forefront of innovation in the meal kit space. Build and maintain relationships with external partners, suppliers, and stakeholders to support the development and launch of new concepts. Create and maintain a structured framework for evaluating new ideas, ensuring that all concepts undergo rigorous assessment before implementation. Work closely with the marketing team to develop go-to-market strategies for new concepts, ensuring alignment with brand messaging and customer engagement initiatives. Facilitate cross-departmental collaboration to ensure that all teams are aligned and informed throughout the concept development process. Provide mentorship and guidance to junior team members, fostering a culture of innovation and strategic thinking within the team. Requirements

Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred. A minimum of 5 years of experience in strategy, product development, or a related role,



preferably within the food or consumer goods industry. Proven track record of successfully launching new products or concepts from ideation to market. Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions. Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively to diverse audiences. Experience working in cross-functional teams and managing multiple projects simultaneously in a fast-paced environment. Solid problem-solving skills and a proactive approach to identifying opportunities and overcoming challenges. Nice to have

Familiarity with the meal kit or food delivery industry, including key players and market dynamics. Experience with digital marketing strategies and customer engagement tactics. Knowledge of sustainability practices and trends within the food industry. Skills & tools

Proficiency in data analysis tools such as Excel, Tableau, or similar software. Familiarity with project management tools (e.g., Asana, Trello) to track progress and manage timelines. Strong understanding of market research methodologies and consumer insights analysis. Practical notes

This position is located in Toronto, Ontario, and may require occasional travel for market research or partnership meetings. The role may involve flexible working hours to accommodate collaboration with international teams. Candidates must be eligible to work in Canada and may require a work visa, depending on their nationality.

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📌 Strategy Manager, New Concepts (Toronto)
🏢 HelloFresh
📍 Toronto