This is a rare opportunity to define how a globally recognized technology brand enters, wins, and scales in some of the most dynamic segments in IT — including AV/Pro AV, Edge/Networking, Data Center, and End User Compute. As Director of Segment Strategy & Go-To-Market, you wont just execute a playbook — youll write it.

StarTech.com is creating this role because of a deliberate strategic commitment to deepening its presence in enterprise buying centers and the Global 5000. You will have the mandate, the executive access, and the cross-functional authority to shape how StarTech.com is positioned, sold, and remembered in the markets that matter most.

You’ll sit at the intersection of market insight, product strategy, and commercial execution - serving as the segment voice within the senior leadership team and bringing an outside-in perspective that directly shapes product investment, channel priorities, and marketing spend.

This is a newly created position where youll have the opportunity to build the function, the frameworks, and the team from the ground up.

• Define and own the multi-year strategy for high-growth buying centers - AV/Pro AV, Edge/Networking, Data Center, and End User Compute - with direct accountability for segment revenue and margin performance.


• Align segment strategy to StarTech.coms Global 5000 focus and corporate priorities, ensuring your buying centers are resourced, visible, and winning.

• Build and maintain deep buying center briefs: applications, TAM/SOM, buyer roles, channel dynamics, competitive landscape, and emerging trends.


• Bring the voice of the market into StarTech.com; translating external signals into internal decisions across Product, Sales, and Marketing.


• Translate segment insights into clear product and solution portfolios that feed directly into roadmaps, developed in partnership with the CTO and Product teams.


• Influence the NPI process — ensuring new products are built with a clear buying center rationale, commercial fit, and go-to-market path.

• Design and orchestrate end-to-end GTM strategies — including positioning, pricing, packaging, promotions, and channel strategy — for each buying center.


• Equip Sales with clear plays, segment-specific messaging, and tools that convert strategy into pipeline and revenue.


• Lead solution-based GTM for tradeshows and channel events, ensuring StarTech.com shows up with relevant, differentiated narratives across industries (Finance, Education, Government, Healthcare, Industrial, Corporate, Retail).

• Lead cross-functional quarterly business reviews — owning revenue, margin, pipeline, and execution metrics for your segments.


• Drive course corrections with urgency, backed by data and commercial judgment.






• Serve as a senior voice in executive and leadership conversations, representing segment priorities and influencing resource allocation decisions.

You’re a commercially sharp, strategically minded leader who has spent your career at the intersection of technology markets and business growth. You understand how AV, IT infrastructure, or adjacent ecosystems actually work - the channels, the buyers, the integrators, and the competitive dynamics - and you know how to build strategies that resonate with professionals who can spot inauthenticity immediately. You have a technical acumen and disposition.

• 15+ years of progressive leadership experience across product strategy, go-to-market, product marketing, or commercial leadership in technology.


• Proven ability to own and influence P&L outcomes — including pricing decisions, investment prioritization, and growth planning.


• Deep expertise in go-to-market strategy and solution or product marketing, with a solid track record of translating insight into revenue.


• Experience navigating AV, Pro AV, IT infrastructure, or adjacent technology channels — including familiarity with integrators, distributors, or enterprise end-user buying behavior.


• Demonstrated ability to lead through influence across Sales, Marketing, Product, and Operations — without needing positional authority to move people.


• Exceptional executive communication and storytelling skills — you can make complex market dynamics land clearly with a C-suite audience.


• Sharp financial and analytical acumen: TAM/SOM modeling, forecasting, and performance metrics.


• Comfortable in ambiguity — you build structure where none exists and bring others along with you.


• Strong commercial instinct and competitive positioning judgment.

• Experience in technology manufacturing, distribution, or channel environments.


• Familiarity with IT connectivity, infrastructure hardware, or accessories ecosystems.


• Experience working across multiple buying centers simultaneously (e.g., AV + Data Center, or Edge + End User Compute).


• Understanding of the enterprise and Global 5000 procurement landscape.

We respect your time and believe transparency builds trust. Given the strategic nature of this role, youll have direct exposure to StarTech.coms President as part of the process — and ongoing access to senior leadership once in the seat.

• Intro conversation with Talent Acquisition (30-45 min)






• Interview with the Hiring Manager (60 min)


• Cross-functional leadership interviews (60 min)Simulation & aptitude assessment


• Final conversation with the President


• Offer & onboarding

This role offers a competitive salary range of CAD $150,000 - $200,000 for candidates based in Canada and USD $150,000 - $200,000 for candidates based in the United States, plus eligibility for our bonus program. We regularly benchmark pay to stay competitive and recognize each persons unique contributions.

You’ll also have the resources, team support, and executive access to do your best work. As part of the StarTech.com "One Team," you’ll enjoy:

• Retirement savings plans


• Wellness program


• Additional perks and rewards

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

StarTech.com is a global leader in tech connectivity solutions, manufacturing a wide range of accessories designed to meet the demanding performance standards of IT professionals and businesses. Since 1985, the company has expanded into 28 markets across five continents, with products trusted by more than 90% of Fortune 500 companies. StarTech.com has been recognized as one of Canada’s Best Managed Companies by Deloitte for 15 consecutive years and is ranked in the top 5% of companies worldwide for sustainability by EcoVadis.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

StarTech.com uses AI tools only for administrative support, such as transcribing interview notes and organizing candidate details into standardized prescreening and interview templates. These tools do not screen, rank, or assess candidates. All hiring decisions are made by our Talent Acquisition team and Hiring Managers. Candidate information is collected and used solely for recruitment purposes in compliance with applicable privacy laws.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.