Marketing Manager at Dailypay

As a Marketing Manager at Dailypay, you will play a pivotal role in shaping our brand's narrative and driving our marketing initiatives. This position is designed for a creative and analytical thinker who can develop and execute comprehensive marketing strategies that resonate with our target audience. You will collaborate with cross-functional teams to enhance our market presence and ensure that our messaging aligns with our mission of providing innovative financial solutions. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Key facts

- Location: Vancouver, British Columbia
- Engagement: Full time
- Salary: Competitive, commensurate with experience
- Visa: Open to candidates requiring work authorization

What you’ll do

- Develop and implement strategic marketing plans that align with Dailypay's business objectives and drive customer engagement.
- Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
- Manage and optimize digital marketing campaigns across various channels, including social media, email, and content marketing, to increase brand awareness and lead generation.
- Collaborate with the sales team to create effective sales enablement materials and ensure alignment between marketing and sales initiatives.
- Oversee the creation of engaging content, including blog posts, whitepapers, and case studies, that highlights Dailypay's value proposition and thought leadership.
- Analyze campaign performance metrics and prepare reports to assess the effectiveness of marketing efforts, making data-driven recommendations for improvement.




- Coordinate with external vendors and agencies to execute marketing projects, ensuring they are delivered on time and within budget.
- Organize and participate in industry events, webinars, and conferences to promote Dailypay's services and network with potential clients.
- Foster relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand loyalty and advocacy.
- Stay updated on industry trends and emerging technologies to identify new opportunities for marketing innovation.
- Lead and mentor a team of marketing professionals, providing guidance and support to foster their professional growth.
- Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of experience in a marketing role, preferably within the financial services or technology sector.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Robust understanding of digital marketing channels and tools, including SEO, PPC, social media, and email marketing.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.




- Exceptional written and verbal communication skills, with a knack for creating compelling content.
- Experience in project management, with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong interpersonal skills and the ability to work collaboratively in a team-oriented environment.
- Proficiency in marketing automation tools and CRM systems.

Nice to have

- Experience in the fintech industry or a deep understanding of financial products and services.
- Familiarity with graphic design software and content creation tools.
- Knowledge of customer journey mapping and user experience principles.
- Previous experience managing a marketing team or mentoring junior staff.
- Certifications in digital marketing or related fields.

Skills & tools

- Marketing automation platforms (e.g., HubSpot, Marketo)
- Google Analytics and other web analytics tools
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress)
- Basic graphic design skills (e.g., Adobe Creative Suite)
- Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Practical notes

- This position is based in Vancouver, British Columbia, and may require occasional travel for events or meetings.
- Candidates must be eligible to work in Canada and may need to provide documentation for visa sponsorship if applicable.
- Dailypay values diversity and encourages applications from individuals of all backgrounds.
- The role may involve flexible working hours to accommodate project deadlines and team collaboration.

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📌 Marketing Manager (Vancouver)
🏢 Dailypay
📍 Vancouver