Senior Manager, Marketing at Cira. About the role Cira is seeking a dynamic and experienced Senior Manager of Marketing to join our team in Ottawa, Ontario. This full-time position is pivotal in driving our marketing strategy and enhancing our brand presence in the digital landscape. The ideal candidate will possess a strong background in marketing management, with a proven track record of developing and executing successful marketing campaigns. You will lead a talented team, collaborate with cross-functional departments, and ensure that our marketing initiatives align with Cira's overall business objectives.

Key facts Location: Ottawa, Ontario Engagement: Full-time

What you'll do

- Develop and implement comprehensive marketing strategies that align with Cira's mission and business goals, ensuring a consistent brand message across all channels.
- Lead a team of marketing professionals, providing mentorship, guidance, and support to foster their professional growth and enhance team performance.
- Oversee the planning and execution of marketing campaigns, including digital marketing, content marketing, social media, and traditional advertising, to drive customer engagement and brand awareness.
- Analyze market trends and consumer behavior to identify opportunities for recent products and services, ensuring Cira remains competitive in the industry.
- Collaborate with the product development team to create compelling marketing materials and product launches that resonate with our target audience.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
- Establish key performance indicators (KPIs)



to measure the effectiveness of marketing campaigns and report on performance metrics to the executive team.
- Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand Cira's reach.
- Conduct market research to gather insights on competitors and industry trends, using this information to inform strategic decisions.
- Organize and participate in industry events, webinars, and conferences to promote Cira's brand and establish thought leadership in the domain.
- Ensure compliance with relevant regulations and standards in all marketing communications and activities.
- Foster a culture of innovation within the marketing team, encouraging creative thinking and experimentation with new marketing tactics and technologies.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
- A minimum of 7 years of experience in marketing, with at least 3 years in a managerial role.
- Proven experience in developing and executing successful marketing strategies and campaigns across various channels.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
- Exceptional written and verbal communication skills, capable of conveying complex ideas clearly and persuasively.




- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics software.
- Familiarity with budget management and financial forecasting related to marketing initiatives.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Strong problem-solving skills and a proactive approach to overcoming challenges.

Nice to have

- Experience in the technology or internet domain, particularly in a non-profit or membership-based organization.
- Knowledge of web development and design principles, with the ability to collaborate effectively with technical teams.
- Familiarity with marketing automation tools and CRM systems.
- Previous experience in managing brand partnerships and sponsorships.
- A passion for community engagement and building relationships with stakeholders.

Skills & tools

- Marketing strategy development
- Digital marketing and analytics
- Team leadership and development
- Budget management
- Market research and analysis
- Content creation and storytelling
- Social media management
- SEO and SEM strategies
- CRM and marketing automation tools

Practical notes

- This position is based in Ottawa, Ontario, and may require occasional travel for events and conferences.
- The salary for this role will be competitive and commensurate with experience.
- Cira is committed to fostering a diverse and inclusive workplace and encourages applications from all qualified individuals.
- Candidates must be eligible to work in Canada and may need to provide documentation for visa sponsorship if applicable.

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📌 Senior Manager, Marketing (Ottawa)
🏢 CIRA
📍 Ottawa