Go-To-Market Manager at Fispan.

About the role Fispan is seeking a dynamic Go-To-Market Manager to join our cutting-edge team in Vancouver, British Columbia. This role is pivotal in shaping our market strategy and driving the successful launch of our financial technology solutions. As a key player in our organization, you will collaborate with cross-functional teams to ensure that our products meet market demands and achieve commercial success. Your expertise will help us navigate the competitive landscape and position Fispan as a leader in the fintech industry.

Key facts

Location: Vancouver, British Columbia.

Engagement: Full-time.

Salary: Competitive, commensurate with experience.

Visa: Open to candidates requiring work visa sponsorship.

What you'll do

- Develop and execute comprehensive go-to-market strategies that align with Fispan's business objectives and market opportunities.
- Conduct thorough market research to identify customer needs, industry trends, and competitive dynamics that inform product positioning and messaging.
- Collaborate with product management and engineering teams to ensure that product features and enhancements are aligned with market demands and customer feedback.
- Lead cross-functional teams in the execution of marketing campaigns, sales enablement initiatives, and product launches to maximize market impact.
- Establish and track key performance indicators (KPIs) to measure the success of go-to-market initiatives and adjust strategies as necessary.
- Build and maintain strong relationships with key stakeholders, including sales, marketing, and customer success teams, to foster collaboration and ensure alignment.
- Create compelling sales collateral, presentations,



and training materials to equip the sales team with the tools they need to effectively communicate our value proposition.
- Analyze customer feedback and market data to continuously refine and improve go-to-market strategies and product offerings.
- Stay abreast of industry developments and competitor activities to ensure Fispan remains competitive and innovative in its approach.
- Organize and participate in industry events, webinars, and conferences to promote Fispan's solutions and enhance brand visibility.
- Mentor and guide junior team members, fostering a culture of learning and collaboration within the go-to-market team.
- Prepare regular reports for senior management that summarize market insights, campaign performance, and strategic recommendations.

Requirements

- Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus.
- A minimum of 5 years of experience in go-to-market strategy, product marketing, or a related role within the technology or fintech sectors.
- Proven track record of successfully launching products and driving market adoption in a competitive landscape.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all levels.




- Experience working in cross-functional teams and managing multiple projects simultaneously in a fast-paced environment.
- Familiarity with CRM and marketing automation tools, as well as data analysis software.
- Strong understanding of financial services, banking, and fintech trends.
- Ability to thrive in a dynamic, startup-like environment and adapt to changing priorities.

Nice to have

- Experience in a leadership role within a go-to-market team.
- Knowledge of agile methodologies and product development processes.
- Previous experience in customer success or sales roles within the fintech industry.
- Familiarity with digital marketing strategies and tools.
- Multilingual skills are a plus, particularly in languages relevant to Fispan's target markets.

Skills & tools

- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace.
- Experience with data analysis tools such as Tableau or Google Analytics.
- Familiarity with CRM platforms like Salesforce or HubSpot.
- Understanding of project management tools such as Asana, Trello, or Jira.
- Strong organizational skills and attention to detail.

Practical notes

- This position is based in Vancouver, British Columbia, and may require occasional travel for industry events or client meetings.
- Fispan is committed to fostering a diverse and inclusive workplace; we encourage applications from individuals of all backgrounds.
- Candidates must be eligible to work in Canada; sponsorship for work visas is available for qualified applicants.

Join Fispan and be part of a team that is transforming the financial technology landscape.

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📌 Go-To-Market Manager (Vancouver)
🏢 FISPAN
📍 Vancouver