Become the AVP of Digital Marketing & Operations at Definity, leading innovative strategies in a hybrid work setting. Drive customer experience through advanced digital marketing techniques.As a senior leader, you will enhance Definity's digital marketing functions, focusing on content strategy, AI search capabilities, and operational excellence. Your role involves managing cross-functional teams while building systems that attract and engage customers effectively. Shape data governance to personalize the customer journey.Key Responsibilities:
Develop content-driven programs for a digital landscape
Build strategies for digital lead generation and search
Oversee CRM, email automation, and analytics
Maintain quality and conversion rates across digital channels
Track and analyze key performance metrics for insightsRequirements:
10+ years in marketing, with 4 years leading teams
Expertise in contemporary marketing technologies and strategies
Proven ability to design efficient operational frameworks
Experience in channel marketing within regulated settings
Bachelor's or higher in Marketing, Communications, or BusinessUtilize your advanced marketing skills to influence consumer engagement at Definity.#J-18808-Ljbffr
📌 Senior Digital Marketing Operations Role At Definity Toronto (Canada)
🏢 Definity
📍 Canada
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