Lead tourism growth as the Director of Market Development & Communications. This senior role focuses on strategic marketing, brand development, and communication leadership in a full-time capacity. As a key advisor to the Executive Director, you will shape priorities for sustainable growth in this management position.

This role requires expertise in strategic planning, relationship-building, and creative market development strategies that enhance the destination’s reputation and increase visitor engagement. Key Responsibilities:
Develop integrated marketing and brand strategies
Lead storytelling, public relations, and media relations
Monitor campaign performance and marketing analytics
Identify market prospects and build strategic partnerships
Contribute to organizational governance and planning Requirements:
Degree in Communications, Marketing, or relevant field
5+ years in senior leadership roles
Proven experience in destination marketing and tourism
Solid writing and storytelling abilities
Capable of navigating complex stakeholder environments Elevate destination branding and foster tourism growth through your strategic leadership.

📌 Director Of Market Development In Tourism Penticton
🏢 Visit Penticton
📍 Penticton