Elevate the employer brand with Canadian Tire Corporation in Toronto, Ontario. This management role focuses on shaping the Employee Value Proposition and driving diversity initiatives company-wide. As the Employer Brand Manager, you will lead the strategy for CTC's employer brand, crafting compelling talent marketing campaigns across diverse channels.
Collaboration with Recruitment, HR, and Communications teams ensures a consistent brand presence throughout the candidate journey. Your creative storytelling will help capture and showcase CTC's unique culture and commitment to inclusion and belonging. Key Responsibilities:
Lead the development of CTC's employer brand strategy
Create integrated talent marketing campaigns for various channels
Champion diversity and inclusion in all messaging
Collaborate across teams to ensure brand consistency
Measure and report on brand initiative effectiveness Requirements:
Experience in employer branding or talent marketing
Robust storytelling and creative skills
Knowledge of diversity and inclusion principles
Campaign management across multiple channels
Analytical skills for data-driven strategy refinements Bring your expertise in brand management and creativity to enhance the welcoming culture at Canadian Tire.
📌 Employer Brand Manager At Canadian Tire Toronto
🏢 Canadian Tire Corporation
📍 Toronto
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