Lead Walmart Canada's Paid Search Program as a Senior Manager of Digital Strategy. Drive impactful marketing results through strategic execution and optimization of search campaigns in a rapid-paced workplace. As the Senior Manager for Digital Strategy focusing on Paid Search, you will manage campaign strategies across various programs, including General Merchandising and Online Grocery.

This position necessitates expertise in bidding strategies and audience management to enhance business alignment and ROI. You'll collaborate closely with internal teams and external partners to oversee a substantial marketing budget. Key Responsibilities:
Direct Paid Search strategy for diverse programs
Optimize bidding strategies based on goals




Manage campaign optimization and feed health
Collaborate with cross-functional teams for integration
Lead budget management and forecasting efforts Requirements:
Bachelor's degree in Marketing or related field
10+ years in digital marketing, 5+ in Paid Search leadership
Expertise in SEM platforms and analytics tools
Solid technical fluency in tracking and measurement
Experience with managing internal and agency teams Bring your digital marketing expertise and strategic thinking skills to Walmart Canada as you enhance our Paid Search initiatives.

📌 Digital Strategy Senior Manager At Walmart Mississauga
🏢 Walmart Canada
📍 Mississauga