Shape the future of member engagement with your expertise as the CRM Director at Tru Cooperative Bank. Your strategic vision will leverage Dynamics 365 to enhance personalized member interactions. As a key leader, you will operationalize the CRM strategy and manage the integration of Dynamics 365 systems for ongoing member engagement and retention.

Overseeing several teams, your role will focus on continuous improvement of services and driving enhanced capabilities through data insights and technology. You will foster cross-functional collaboration to ensure a unified member experience. Key Responsibilities:
Lead CRM strategy execution for member engagement
Enhance Dynamics 365 and assisted-service capabilities




Oversee development of member insights infrastructure
Manage the governance of CRM data and workflows
Champion AI integration for improved member experiences

Requirements:
Bachelor's Degree in IT or Computer Science
8+ years in CRM and product leadership roles
Experience in omnichannel environments required
Robust strategic thinking and budgeting skills
Proven ability to drive stakeholder alignment and engagement

Transform member interactions at Tru Cooperative Bank through cutting-edge CRM strategies.

📌 Crm Director At Tru Cooperative Bank Vancouver (Canada)
🏢 First West Credit Union
📍 Canada