Drive strategic growth at EQ Bank as the Associate Director for Direct-to-Consumer. Oversee innovative marketing and sales strategies to enhance customer experience in a hybrid work workplace. Reporting directly to the VP, Decumulation, you will lead the D2C channel for reverse mortgages.

This role encompasses marketing, acquisition, and customer retention, ensuring operational excellence through collaboration with cross-functional teams. Your leadership will connect marketing, product, and technology, focusing on growth metrics like conversion and customer lifetime value. Key Responsibilities:
Define and execute D2C growth strategies and P&L; objectives
Optimize lead generation and sales funnel processes
Build tools for productive D2C funnel execution




Champion digital transformation with current technologies
Lead and develop a high-performing cross-functional team Requirements:
Bachelor's degree in Business, Marketing, or related field
10+ years in direct-to-consumer leadership roles
Proven experience in scaling high-performing sales organizations
Strong analytical and financial acumen
Excellent communication and leadership skills Transform the banking experience for Canadians by leveraging your strategic and leadership capabilities in this pivotal role.

📌 Associate Director For Direct To Consumer Growth Toronto
🏢 EQ Bank | Canada's Challenger Bank
📍 Toronto