Step into an impactful role with Zynga as a Senior Manager of Lifecycle Marketing. Lead strategic initiatives and team performance across diverse game genres while building customer engagement.Zynga is seeking a Senior Manager to oversee Lifecycle Marketing efforts, managing a team of specialists and driving data-driven strategies. You will plan and execute marketing initiatives that enhance player retention and engagement for popular games like FarmVille and Zynga Poker. This position emphasizes cross-functional collaboration and alignment with broader business objectives for maximum effectiveness.Key Responsibilities:
Manage and develop a skilled team of Managers/Specialists
Strategize and oversee LCM across multiple game genres
Drive customer engagement through effective nurture programs
Set team and individual goals aligned with business objectives
Analyze data to drive insights and recommendationsRequirements:
Bachelor’s degree with 5+ years in CRM or Lifecycle Marketing
2+ years managing people with proven leadership skills
Proficient in HTML, SQL, and CMS tools like Braze
Deep knowledge of customer engagement metrics
Expertise in email marketing and deliverability best practicesLead Zynga's marketing efforts while fostering a culture of innovation and fun in a energetic gaming workplace.#J-18808-Ljbffr