Sidetrade seeks a strategic VP of Demand Generation to lead their global initiatives aimed at increasing pipeline and driving sales in Europe and North America. This role emphasizes leadership and creative marketing strategies.
As the VP Demand Generation at Sidetrade, you will be responsible for developing and executing a comprehensive strategy that encompasses brand awareness to lead generation. Your role will involve building an exceptional demand generation team while collaborating with sales to ensure cohesive execution of ABM programs.
Effective management of the marketing technology stack is also essential to track results and optimize performance.
Key Responsibilities:
Drive the global demand generation strategy and revenue growth
Build and lead a dynamic demand generation team
Collaborate with Sales to align on goals and marketing campaigns
Implement integrated multi-channel marketing strategies
Report on pipeline outcomes and budget management
Requirements:
Over 8 years of experience in B2B SaaS marketing
Proven leadership in demand generation roles
Solid background in multi-channel marketing tactics
Experience in ABM with enterprise clients
Robust analytical skills for data-driven decision making
Shape the future of demand generation at Sidetrade by leading cutting-edge initiatives and achieving significant pipeline growth.
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