Elevate your career as a Senior Marketing Technology Manager at Upwork in Toronto. Lead performance marketing initiatives focusing on integration of AI processes and optimization for paid acquisition and SEO.In this full time role, you will oversee technical frameworks for key marketing strategies, enhancing tagging, tracking, and data governance. Collaborate with various teams, including engineering and legal, while leading cross-functional projects to enhance data collection compliance and AI technology integration.Key Responsibilities:Manage Google Tag Manager and tracking systemsDevelop browser-side and server-side measurement solutionsLead projects on customer data platform integrationsCreate AI-driven workflows for campaign personalizationDocument data flows and maintain Privacy Impact AssessmentsRequirements:Extensive experience with Google Tag Manager and AnalyticsTechnical expertise in SQL and data troubleshootingProven track record of cross-functional project leadershipExperience in AI technology integrationStrong documentation skills related to privacy complianceMake a lasting impact on Upwork's marketing technology by applying your expertise in AI, data management, and compliance.#J-18808-Ljbffr

📌 Marketing Technology Senior Manager Toronto
🏢 Upwork
📍 Toronto