Customer Lifecycle Marketing Manager at D2L

About the role: This role focuses on enhancing the customer journey from beginning to end. You will design and implement programs to boost customer involvement, reduce attrition, and maximize long-term value.

Key facts

- Location: Remote - Canada; Kitchener, Ontario; Toronto, Ontario
- Engagement: 18 Month Contract
- Team: Marketing

What you'll do

- Develop strategies and plans for product introductions, feature updates, and customer growth initiatives.
- Create and manage programs that guide customers through their entire experience with D2L, from initial setup to ongoing use and renewal.
- Design communication plans using email, in-app messages, webinars, and content to encourage product adoption and engagement.
- Analyze customer data and behavior to identify areas for improvement and proactively address potential churn.
- Build automated workflows and customer journeys within marketing platforms.
- Collaborate with Product Marketing and Content teams to create customer-facing materials.
- Work closely with Customer Success, Product, Sales, and Support teams to ensure a unified customer experience.

Requirements

- A minimum of 5 years of experience in lifecycle marketing, customer marketing, or a similar area.




- Experience with B2B SaaS or technology products is preferred.
- Hands-on experience with marketing automation tools such as Marketo, HubSpot, or Salesforce.
- A strong understanding of customer segmentation, email marketing, and retention strategies.
- Demonstrated success in running multi-channel campaigns that increase customer engagement and retention.
- The ability to translate data insights into practical marketing actions.
- Excellent communication and collaboration skills.

Nice to have

- Experience with Planhat or 6sense.

Skills & tools

- Marketing automation platforms (e.g., HubSpot, Marketo, Planhat, Salesforce)
- Customer segmentation
- Email marketing
- Retention strategies
- Data analysis
- Project management
- Content development

Practical notes

- Base Salary Range: $80,000 - $112,000 CAD annually.
- D2L offers a competitive benefits package, including wellness subsidies, potential equity grants, and variable incentives.
- Employees receive 2 paid days off for SkillsWave-related activities and up to $4,000 CAD in tuition reimbursement for continuing education.
- D2L is an equal prospect employer and values diversity.
- Accommodation requests can be sent to (emailprotected)

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📌 Customer Lifecycle Marketing Manager (Kitchener)
🏢 D2L
📍 Kitchener