Director, Content Strategy
Job Type: Full Time
Location: Toronto, Canada
Salary: $100 - $115k CAD + Performance Incentive

Job purpose:
The Director, Content Strategy is responsible for transforming Goway’s content into a strategic growth engine. The role sits at the intersection of Brand and Digital Experience, ensuring content is shaped by business priorities, customer needs, performance insights, and high creative standards.

Reporting to the VP Marketing, this leader oversees content planning, editorial strategy, creative operations, and future DAM/CMS governance. The role will lead a multidisciplinary team of writers, designers, and a project management team.

This role is designed for a strategist who can also operationalize. The successful candidate will bring creative judgment, commercial accountability, data fluency, and the ability to build efficient systems.

What will be your key responsibilities?
Content Strategy
Develop and manage Goway-wide content strategy across B2C and B2B areas, including website, lifecycle/email, social, paid media, print, and partnerships

Creative Leadership and Storytelling
Own editorial strategy and standards for all content
Maintain a consistent and distinctive Goway voice across content types and channels
Identify emerging content opportunities, traveler interests, advisor needs, and destination storytelling angles
Balance brand storytelling with commercial impact

Creative Operations and Team Leadership
Lead and develop a production team of copywriters, designers, and content managers
Build efficient intake, briefing, production, review, approval, and publishing workflows
Act as key approval point for all content
Drive productive content output through prioritization, templates, and process improvements
Create clear standards for briefs, creative direction, feedback, quality control, and content governance

Content Performance and Optimization
Partner with Digital Experience to understand content demand signals, audience behavior, search performance, campaign needs, and lifecycle gaps
Define content KPIs and reporting rhythms that evaluate reach, engagement, conversion support, retention value, and operational output
Use performance data to optimize existing content and inform future content planning
Ensure content strategy is commercially accountable while maintaining strong editorial and creative standards

DAM, CMS and Content Governance
Help shape future DAM and CMS processes, governance, metadata,



and content lifecycle management
Create systems that make assets easier to find, reuse, update, retire, and measure
Partner with Technology and Digital Experience on content operations requirements for major platform initiatives

What are we looking for?
Experience:
Significant experience in content strategy, editorial leadership, brand storytelling, content marketing, or a related discipline
Proven ability to lead content planning and production across multiple channels, ideally including web, email/lifecycle, social, and paid media
Experience leading cross-functional creative teams, including writers and designers
Demonstrated ability to improve content operations through stronger intake, briefing, prioritization, review, approval, publishing, and reporting processes
Experience using performance data, audience insights, SEO/search signals, campaign needs, or customer behavior to guide content decisions
Experience in travel, tourism, publishing, media, lifestyle, or another content-rich category would be an asset

Traits:
Strong creative judgment with the ability to shape compelling, commercially effective content across channels and audiences
Strategic thinker who can connect content planning to business goals, customer needs, and digital performance
Comfortable balancing creative quality with commercial accountability, operational efficiency, and measurable outcomes
Data-fluent and curious, with the ability to interpret performance signals and translate insights into sharper content decisions
Highly organized operator who can build repeatable workflows, standards, templates, and governance systems for a high-volume content environment
Collaborative leader who can partner effectively across Brand, Digital Experience, Sales, Technology, and external contributors
Clear communicator with strong briefing, feedback, prioritization, and stakeholder management skills
Adaptable and future-focused, with an interest in AI-assisted workflows, content systems DAM/CMS evolution, and continuous process improvement

What can you expect from Goway?




Imagine working for a company where your career feels like an adventure. At Goway, you’ll join a global community that supports one another:

We offer a competitive salary accompanied by performance incentives, and we place real importance on time away from work, such as paid personal days for when life calls for them and your birthday off each year.
Your future matters to us, so we match your RRSP contributions and provide comprehensive medical, dental, and vision coverage.
Our commitment to professional growth means you’ll have access to continuous learning and industry-leading training that keeps you at the forefront of travel innovation.
Travel is in our DNA, so you’ll enjoy exclusive perks and discounts on worldwide getaways.
Since we operate across Toronto, Vancouver, Los Angeles, Manila, Sydney, and beyond, you’ll collaborate across cultures and shape a career path that reflects your ambitions.
Goway is an equal-opportunity employer. We celebrate differences and are committed to fostering an inclusive workplace for everyone. We appreciate every applicant’s interest. Please be advised that only those selected for an interview will be contacted.

AI Screening Disclosure
To help us fairly and efficiently review applications, we use an automated screening process to assess responses to pre-determined questions. This initial step ensures all candidates are evaluated consistently. Qualified applicants will be reviewed by our recruitment team for further consideration.

Additional Notes
Goway Travel Ltd will retain applications, notifications, and records related to this posting for three years, reflecting our commitment to fair and equitable hiring practices.

About Goway
Founded in Toronto in 1970 by Australian economist Bruce Hodge, Goway has evolved from a one-person dream into a family‑owned global leader in tailor‑made travel. With our headquarters in Toronto and hubs in Vancouver, Los Angeles, Sydney, and Manila, our team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents. We’re united by a passion for travel and are committed to doing the right thing: supporting diversity, equity, inclusion, and sustainable tourism that enriches local communities. Whether working remotely or side by side in one of our offices, we operate as one forward‑thinking team, transforming wanderlust into life‑changing adventures for our fellow Globetrotters. Discover more at goway.com.

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