Join Volkswagen Financial Services as a CRM Marketing Specialist, where you will steer impactful marketing strategies that enhance customer loyalty and drive business growth. This hybrid role requires expertise in CRM initiatives and market research.
In this pivotal position, the CRM Marketing Specialist oversees research projects and digital initiatives for Audi Financial Services and Volkswagen Financial Services. You will manage comprehensive consumer insights and devise marketing strategies tailored to customer needs. Key tasks involve stakeholder collaboration, marketing execution, and leveraging customer data to foster retention and growth.
Key Responsibilities:
• Manage Digital/CRM initiatives and stakeholder alignment
• Conduct consumer and Dealer research to refine strategies
• Execute Customer profiling and loyalty reporting
• Represent financial services in co-brand initiatives
• Support SAFe delivery and project execution
Requirements:
• Bachelor’s Degree in Marketing or related field
• 4-7 years of qualified Marketing experience
• Proficiency in Microsoft Office suite & Adobe Acrobat
• Experience with Salesforce and agency management
• Effective internal and external communication skills
Elevate your marketing skills in a dynamic setting focused on customer engagement and loyalty at Volkswagen Financial Services.
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