Westbeach is a technical streetwear brand rooted in surf, skate, and snow culture. We're looking for a Creative Lead to own the visual direction of the brand, from campaign concept through final delivery, across every channel we operate in.
You'll concept seasonal campaigns, art direct shoots, design graphics and ad creative, and build the creative infrastructure that keeps the brand consistent at scale. Much of what you create is built to be amplified, so you'll shape how campaign assets become content that performs when it runs as online advertising. You'll report to and work closely with our Marketing Manager, sharing ownership of campaign direction and creative output, while also collaborating with product and leadership. You'll bring in and direct freelancers when the scope demands it.
Brand & Creative Direction Own and maintain the visual and creative direction of the brand
Ensure brand consistency across all touchpoints
Contribute to brand identity and direction decisions
Maintain brand guidelines and creative frameworks
Campaigns Concept and execute seasonal campaigns end to end, alongside the Marketing Manager
Develop campaign territories and creative strategy collaboratively
Art direct shoots and deliver all assets across channels
Translate campaign concepts into static and video ad creative built to perform
Use paid-social performance to inform the next round of campaign creative
Owns and delivers the visual execution
Email design, social content, and ad creative, both static and video, in collaboration with the Marketing Manager




Photo & Video Production Produce and direct shoots end to end both in and out of studio.
Manage logistics, shot lists, call sheets, and crew coordination
Source props, locations, and styling
Work directly with contracted photographers and production partners on briefs and visual direction
On-figure and flat lay ecomm shoot production and asset creation
What we're looking for 5+ years of experience in a graphic design, creative or art direction role (fashion, action sports or lifestyle brands preferred)
Strong portfolio showcasing brand storytelling, digital and print design and graphics.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma and motion graphics software (After Effects is a plus).
Balances big-picture strategy with hands‑on, craft‑level execution
Strong art direction and on-set experience, comfortable directing photographers, talent, and crew
Fluency across brand, graphic design, and production
Experience in apparel, action sports, or lifestyle brands is a plus
Entrepreneurial mindset – excited to build a brand, not just execute tasks
Base salary: $70,000 to $85,000+ per year, commensurate with experience
Standard health and dental benefits
Product allowance and industry perks
Growth Opportunities – As we scale, so will your role and career path.
Creative Freedom – Bring bold ideas to the table and execute on them.
Cooperative Culture – Work closely with a small but passionate team where your ideas matter.

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📌 Creative Lead (British Columbia)
🏢 westbeach
📍 British Columbia