Are you a results-driven leader with a passion for people, performance, and creating an exceptional customer experience? Rangeland RV – one of Canada’s top RV dealerships – is seeking a General Manager to lead operations at our Red Deer location.
About Us
At Rangeland RV, we’re proud of our reputation as:
The #1 Forest River dealer in Western Canada
The#1 Rockwood dealer in Canada
The#1 Cherokee dealer in Canada
ATop 50 Dealer in North America for 8 years in a row
As a family-owned and operated dealership , we’ve built our business on teamwork, customer satisfaction, and representing the best brands in the RV industry , including R-Pod, Rockwood, No Boundaries, Riverstone, Cedar Creek, and more.
The
Role The General Manager is responsible for overseeing the entire dealership operation, ensuring every department – Sales, Finance, Service, Parts, and Administration – runs efficiently and profitably while maintaining Rangeland’s high standards of culture and customer care. This is a hands-on leadership role that requires both strategic vision and day-to-day management. The GM will drive financial performance, operational excellence, and employee engagement while ensuring customers receive the best possible RV buying and ownership experience.
Key Responsibilities Leadership & Team Development
Lead, coach, and develop department managers to achieve operational and financial goals
Foster a high-performance, customer-focused culture built on accountability and teamwork
Recruit, train, and mentor top talent across all departments
Sales & Finance
Oversee sales operations to ensure volume and profit targets are met or exceeded
Work closely with the Finance team to maximize F&I; profitability while maintaining compliance




Implement sales processes and marketing initiatives to drive consistent growth
Service & Parts Operations Ensure the service and parts departments deliver exceptional customer support and after-sales care
Monitor productivity, efficiency, and profitability of fixed operations
Develop service retention programs to build long-term customer relationships
Business & Financial Management Develop and manage annual budgets, monthly forecasts, and financial reporting
Track KPIs for all departments and implement strategies for continuous improvement
Ensure dealership compliance with all industry, legal, and manufacturer requirements
Customer Experience Champion a customer-first approach across the dealership
Resolve escalated customer concerns in a timely and professional manner
Build and maintain strong manufacturer, vendor, and community relationships
What We Offer
Six-figure earning potential with performance-based bonuses and incentives
Competitive salary package and benefits plan
Long-term growth and advancement opportunities within a top-performing dealer group
A family-owned, team-oriented environment with a strong culture of success
The opportunity to represent the most respected brands in the RV industry
What We’re Looking For
Minimum 2 years of dealership management experience (RV or automotive industry preferred)
Proven track record of achieving sales, service, and profitability targets
Robust leadership and people management skills with the ability to motivate and inspire teams
Business acumen with experience managing budgets, P&L;, and operational KPIs
Excellent communication, negotiation, and problem-solving skills
Customer-focused mindset with the ability to build long-term relationships

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📌 General Manager (Alberta)
🏢 Rangeland RV & Trailer Sales
📍 Alberta