Company: Westburne

Type: Full-time

Location: Mississauga, ON

Description:

Join Rexel: A Global Leader in Electrical Distribution
Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it.This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners : Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley

Westburne is looking for a National Marketing Specialist who can operate in both Englishand French confidently in execution, understands B2B distribution, and can translatestrategy into disciplined delivery. This role reports to the Marketing Director and isaccountable for campaign execution, loyalty program management, and multi channelsupport across a national network. You support supplier programs, digital performance,content execution and the mechanics required to deliver measurable outcomes.

Ideal Candidate Profile
You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations. You move work forward with accuracy, consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem solving and the ability to operate in a fast paced environment.

Loyalty Program Management

Operate the national loyalty program end to end.

Manage member onboarding, communications, rewards catalogue updatesand point redemption workflows.

Monitor program health metrics including activation, engagement,redemption rate and retention.





Develop monthly and quarterly program reporting to highlight performancetrends.

Work with suppliers to secure loyalty offers, incentives and promotional tieins.

Optimize program design through segmentation, targeted communicationsand campaign testing.

Ensure program accuracy, data cleanliness, fraud prevention checks andaudit readiness.

2.SEM

Execute national and supplier marketing campaigns across digital channelswith accuracy and consistency

Manage day to day SEM execution across Google Ads, including campaignbuilds, optimization and performance monitoring

Own paid search mechanics including keyword strategy, match types,bidding models, budgets and pacing

Monitor and optimize campaigns using core performance metrics includingconversions, CVR, CTR, CPA and ROAS

Conduct ongoing keyword research, search term analysis and negativekeyword hygiene

Support paid media activity across additional channels when required,including paid social and retargeting

Manage and support the national loyalty program, including campaignexecution, communications and performance tracking

Monitor loyalty health metrics including engagement, activation, redemptionand retention

Coordinate loyalty promotions with supplier campaigns and nationalinitiatives

Support SEO and content execution including landing pages, promotionalcontent and program messaging

Assist with CRM execution including segmentation, campaign setup andreporting

Ensure accurate tracking, tagging and attribution across paid and ownedchannels

Prepare performance reports with clear insights and optimizationrecommendations

Coordinate with internal stakeholders including Senior Marketing Manager,performance marketers, Sales and suppliers

Maintain campaign documentation,



timelines and execution checklists

What you bring

Execute national and supplier marketing campaigns across digital channels withaccuracy and consistency

Manage day to day SEM execution across Google Ads, including campaign builds,optimization and performance monitoring

Own paid search mechanics including keyword strategy, match types, biddingmodels, budgets and pacing

Monitor and optimize campaigns using core performance metrics includingconversions, CVR, CTR, CPA and ROAS

Conduct ongoing keyword research, search term analysis and negative keyword Hygiene

Support paid media activity across additional channels when required, includingpaid social and retargeting

Manage and support the national loyalty program, including campaign execution,communications and performance tracking

Monitor loyalty health metrics including engagement, activation, redemption andretention

Coordinate loyalty promotions with supplier campaigns and national initiatives

Support SEO and content execution including landing pages, promotional contentand program messaging

Assist with CRM execution including segmentation, campaign setup and reporting

Ensure accurate tracking, tagging and attribution across paid and owned channels

Prepare performance reports with clear insights and optimizationrecommendations

Coordinate with internal stakeholders including Senior Marketing Manager,performance marketers, Sales and suppliers

Maintain campaign documentation, timelines and execution checklists

What We Offer:

Our employees enjoy a positive work- life balance while thriving in an workplace that is dynamic and motivated by new and exciting challenges.

Weprovidecompetitivecompensation,comprehensivebenefitsplans,andpensionplans,alongwitharemarkablerangeofcareeropportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.

RexelCanadaiscommittedtoEmploymentEquityandvaluesadiverse workforce, recognizing each employee's unique talents and skills.

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📌 National Marketing Specialist- Bilingual (Ontario)
🏢 Fitzii
📍 Ontario