Drive innovative marketing strategies as Gusto's Performance Marketing Lead. Focus on paid social channels, executing full-funnel campaigns and meeting pipeline and revenue goals.

Gusto is seeking an expert in performance marketing with over seven years of experience, particularly in paid social within B2B SaaS. As part of the Demand Generation team, you will spearhead strategy execution across various platforms, focusing on experimentation and AI-driven workflows. Your role includes managing significant budgets and refining measurement strategies to optimize channel performance.

Key Responsibilities:
• Own paid social strategy across Meta, LinkedIn, TikTok, and others
• Manage multi-million dollar budgets with accurate forecasting
• Develop and refine acquisition measurement frameworks




• Lead creative testing and data interpretation for actionable insights
• Identify and innovate new digital media channels and formats

Requirements:
• 7+ years in performance marketing in B2B or high-growth sectors
• Proven expertise in full-funnel marketing across major platforms
• Strong testing instincts for creative strategy
• Familiarity with AI tools in marketing workflows
• Outstanding cross-functional collaboration skills

Showcase your expertise in full-funnel marketing and AI-driven strategies at Gusto.
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📌 Performance Marketing Lead at Gusto (Ontario)
🏢 Gusto
📍 Ontario