Manager, Media Performance (5–6 years of experience) to execute and optimize Programmatic Display and Video campaigns using DSP platforms and data-driven audience strategies- 41386 Our financial services client is seeking a Manager, Media Performance (5–6 years of experience) to execute and optimize Programmatic Display and Video campaigns using DSP platforms and data-driven audience strategies- 41386
Location Address: Toronto/Hybrid - In office 3 days per week
Contract Duration: 1 year contract
Schedule Hours: 9 am-5 pm Monday-Friday (No overtime), 37.5 Hours Per Week
Story Behind the Need The Manager, Media Performance is a performance‑driven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging data‑driven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI.
The ideal candidate is highly analytical, detail‑oriented, and passionate about digital media innovation, audience strategy, and programmatic excellence.
Dimensions: Programmatic specialists focused on strategy, execution, and optimization
Support Canadian Banking and enterprise business lines
Oversee multi‑million‑dollar annual Programmatic budgets
Occasional travel and non‑standard hours may be required based on campaign needs
Candidate Value Proposition: Typical Day in Role: Programmatic Execution: Manage day‑to‑day operations of Programmatic campaigns, including audience selection, inventory and supply‑path strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance.
Performance Optimization: Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reach‑qualified audiences, conversion events, and full‑funnel measurement metrics.
Data & Audience Strategy: Leverage first‑party, second‑party, and third‑party data segments to build targeted and high‑intent audience strategies. Partner with Analytics and Martech teams to integrate new data sources, refine signals, and evaluate attribution insights.
Budget & Investment Management: Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives.
Measurement, Reporting & Insights: Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations.
Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.
Innovation & Best Practices: Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.
Compliance & Risk Management: Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Bank’s risk management framework, including adherence to privacy and data‑usage policies.
Champion Culture & Values: Contribute to an inclusive, customer‑focused,



and high‑performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect.
Candidate Requirements/Must Have Skills: 5–6 years of experience in a performance marketing lead position, with hands‑on expertise in Programmatic Display/Video and DSP buying .
Proven success managing data‑driven campaigns that deliver measurable business results.
Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms.
Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting.
Nice-To-Have Skills: Advanced degreescertifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets.
Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies.
Passion for innovation and staying ahead of Programmatic trends and platform evolutions.
Education: Bachelor’s degree in Marketing, Business, or related field;
Best VS. Average Candidate: The best candidate is someone with previous experience working as a leader with programmatic and media platforms.
Candidate review and selection: 2 rounds
1st – Hiring manager and technical panel– 1 hr – MS Teams video call – experience check and role overview and technical questions on experience and requirements.
2 nd (Optional) – Hiring manager and team– 1 hr – in‑person– situational questions + assess interest in role and cultural fit.
Manager, Media Performance (5–6 years of experience) to execute and optimize Programmatic Display and Video campaigns using DSP platforms and data-driven audience strategies- 41386 Our financial services client is seeking a Manager, Media Performance (5–6 years of experience) to execute and optimize Programmatic Display and Video campaigns using DSP platforms and data-driven audience strategies- 41386
Location Address: Toronto/Hybrid - In office 3 days per week
Contract Duration: 1 year contract
Schedule Hours: 9 am-5 pm Monday-Friday (No overtime), 37.5 Hours Per Week
Story Behind the Need The Manager, Media Performance is a performance‑driven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging data‑driven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI.
The ideal candidate is highly analytical, detail‑oriented, and passionate about digital media innovation, audience strategy, and programmatic excellence.
Dimensions: Programmatic specialists focused on strategy, execution, and optimization
Support Canadian Banking and enterprise business lines
Oversee multi‑million‑dollar annual Programmatic budgets
Occasional travel and non‑standard hours may be required based on campaign needs
Candidate Value Proposition: Typical Day in Role: Programmatic Execution: Manage day‑to‑day operations of Programmatic campaigns, including audience selection,



inventory and supply‑path strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance.
Performance Optimization: Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reach‑qualified audiences, conversion events, and full‑funnel measurement metrics.
Data & Audience Strategy: Leverage first‑party, second‑party, and third‑party data segments to build targeted and high‑intent audience strategies. Partner with Analytics and Martech teams to integrate current data sources, refine signals, and evaluate attribution insights.
Budget & Investment Management: Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives.
Measurement, Reporting & Insights: Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations.
Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.
Innovation & Best Practices: Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.
Compliance & Risk Management: Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Bank’s risk management framework, including adherence to privacy and data‑usage policies.
Champion Culture & Values: Contribute to an inclusive, customer‑focused, and high‑performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect.
Candidate Requirements/Must Have Skills: 5–6 years of experience in a performance marketing lead position, with hands‑on expertise in Programmatic Display/Video and DSP buying .
Proven success managing data‑driven campaigns that deliver measurable business results.
Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms.
Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting.
Nice-To-Have Skills: Advanced degreescertifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets.
Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies.
Passion for innovation and staying ahead of Programmatic trends and platform evolutions.
Education: Bachelor’s degree in Marketing, Business, or related field;
Best VS. Average Candidate: The best candidate is someone with previous experience working as a leader with programmatic and media platforms.
Candidate review and selection: 2 rounds
1st – Hiring manager and technical panel– 1 hr – MS Teams video call – experience check and role overview and technical questions on experience and requirements.
2 nd (Optional) – Hiring manager and team– 1 hr – in‑person– situational questions + assess interest in role and cultural fit.

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📌 Manager, Media Performance (5–6 years of experience) to execute and optimize Programmatic Display an (Ontario)
🏢 S.i. Systems
📍 Ontario