Explore an integral role as a Product Marketing Manager at Benevity in Calgary, Alberta. Focus on launching products while aligning strategies with market trends and buyer insights.
This full-time position requires 4 to 7 years of B2B product marketing experience, ideally in a SaaS environment. You will execute go-to-market strategies, gather customer feedback, and oversee product launches. The role blends analytical skills with creative messaging, ensuring products resonate with target audiences.
Key Responsibilities:
• Formulate and execute go-to-market strategies
• Collect and evaluate customer feedback
• Oversee product launch processes and pricing strategies
• Collaborate across teams on product messaging
• Analyze competitive landscape and market dynamics
Requirements:
• 4 to 7 years in B2B product marketing
• Proven experience managing product launch cycles
• Robust writing, editing, and storytelling skills
• Certification in Product Marketing Alliance or Pragmatic Marketing is a plus
• Familiarity with digital marketing and analytics platforms
Drive product success with your strategic marketing skills and audience insight at Benevity.
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📌 Product Marketing Manager in Calgary
🏢 Benevity
📍 Calgary