407 ETR in Woodbridge seeks a Director for Loyalty & Marketing Strategy to spearhead customer engagement and promotions. Utilize your strategic, data-driven expertise to guide customer lifecycle marketing initiatives.

As a leader, you will be accountable for driving growth through cutting-edge promotions and loyalty programs. This role encompasses designing customer journeys that leverage behavioral insights and rigorous analytics. You will foster a culture of data-driven decision-making, ensuring alignment across marketing initiatives to achieve sustainable customer value.

Key Responsibilities:

- Direct integrated strategies for promotions and loyalty programs
- Design personalized customer journeys based on insights




- Manage test-and-learn agendas for continual initiative improvement
- Enhance engagement through cohesive loyalty initiatives
- Identify opportunities for growth in digital marketing channels

Requirements:

- At least 10 years in leadership roles within data-driven marketing
- Bachelor's in Marketing, Business; MBA preferred
- Proven experience with CRM, especially Salesforce
- Track record of successful customer growth strategies
- Experience in leading diverse teams

Elevate customer loyalty and engagement at 407 ETR through strategic marketing leadership!

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📌 Director for Loyalty & Marketing Strategy (Vaughan)
🏢 407 ETR Concession Company
📍 Vaughan