Company: Stork Craft Manufacturing Inc. (Storkcraft®)
Job Title: Digital Content and Merchandising Coordinator
Department: Product & Brand
Team: Content
Works Alongside: Sr. Digital Content & Merchandising Analyst
Reports to: Director of Digital Merchandising

Indirectly Report to: Vice President of Product & Brand

Position Overview

We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between.

The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.

Key Responsibilities

Product Setup & Management

- Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms.
- Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements.
- Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content.
- Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors.
- Monitor product page performance and make data-driven recommendations for optimization.

Content Management & Optimization

- Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices.
- Collaborate with internal teams to gather accurate product information,



specifications, and marketing materials.
- Update product information in response to changes in product features, pricing, or availability.
- Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms.

Data Analysis & Reporting

- Track and analyze product page performance metrics across multiple retail platforms.
- Generate reports on product setup progress, issues, and performance for leadership team.
- Identify trends and patterns in product data to inform strategic decisions.
- Maintain detailed documentation of processes, procedures, and platform-specific requirements.

Cross-Functional Collaboration

- Work closely with merchandising, marketing, and product development teams to ensure accurate product representation.
- Coordinate with the Content and Marketing teams to prioritize tasks and share best practices.
- Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes.
- Support special projects and initiatives as directed by the Director of Digital Merchandising.

Required Qualifications

- Bachelor's degree in Business, Marketing, Communications, or related field.
- 1-3 years of experience in e-commerce, retail, or product merchandising.
- Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.).
- Familiarity with product information management (PIM)



and digital asset management (DAM) software, such as Salsify.
- Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel and data analysis tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.

Preferred Qualifications

- Previous experience with baby/children's products or furniture industry.
- Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset.
- Knowledge of SEO and/or GEO principles and e-commerce optimization strategies.
- Experience with content management systems and advanced product information management (PIM) tools.
- Familiarity with retail platform analytics and reporting tools. Understanding of online retail marketplace dynamics and best practices.
- Familiarity with Shopify.

Skills & Competencies

- Strong analytical and problem-solving abilities.
- Excellent organizational and time management skills.
- Adaptability to changing platform requirements and business needs.
- Customer-focused mindset with understanding of online shopping experience.
- Ability to learn new systems and technologies quickly.
- Detail-oriented approach to data management and content creation.

What We Offer

- Competitive salary and advantages package.
- Opportunity to work with leading retail partners and grow expertise in e-commerce.
- Collaborative work environment with opportunities for professional development.
- Chance to make a direct impact on product visibility and sales performance.

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📌 Digital Content and Merchandising Coordinator (Richmond)
🏢 Resource Area for Teaching
📍 Richmond