About Us: Maple Armor is at the forefront of innovation in the fire alarm industry. We provide cutting edge fire safety solutions that save lives and protect properties. We are seeking a Senior Sales Representative with extensive industry experience to lead our sales initiatives in the GTA.

Position Overview:

This role is responsible for driving strategic sales growth within the fire suppression market, with a focus on addressable agent releasing panels, foam agents, sprinkler contractors, and municipal distributors within the Toronto, Ontario territory. The position combines strategic sales leadership, technical expertise, business development, and strong relationship management, while maintaining a hands-on, field-oriented approach.

Major Accountabilities:

The essential functions include, but are not limited to the following:

- Support and grow the addressable agent releasing panel business with new clients.
- Grow the sprinkler contractor customer base and identify new municipal distributor opportunities to enhance market reach.
- Maintain strong relationships with current municipal distributors while actively pursuing new partnerships.
- Establish and sustain trusted networks with architects, engineers, sprinkler contractors, municipal distributors, and end users.
- Manage, support, and deepen customer relationships through consistent communication and value-added engagement.
- Prepare and deliver accurate, competitive quotes for releasing agent systems and foam agents in alignment with company pricing and strategy.
- Document all customer interactions—including calls, site visits, meetings, and training sessions—in the CRM module within HubSpot.
- Analyze sales and market data to identify trends and provide recommendations that support ongoing sales strategy development.
- Lead by example with a hands-on, field-oriented approach that brings energy, passion, and focus to the team.




- Foster a collaborative and accountable team culture that aligns with company values and drives collective success.

Requirements: Knowledge, Skills, and Abilities

- Minimum of 5 years in sales or technical services with product and equipment knowledge within the fire suppressants market.
- Strong knowledge of NFPA requirements for flammable liquid system design and installation.
- Proven success in developing and executing comprehensive sales strategies.
- Excellent verbal and written communication, presentation, and negotiation skills.
- Strong ability to build and maintain productive relationships with customers and team members.
- Ability to travel 50–60% of the time. This role covers primarily the GTA - Greater Toronto Ontario area.

Physical/Mental Demands and Work Environment

- Occasional lifting (up to 50 lbs.)
- Ability to work through and around inclement weather conditions.
- Prolonged periods of standing and/or walking.
- Driving and/or flying long distance is required.

What We Offer:

- Competitive salary with bonus and an attractive commission structure.
- Car allowance
- Comprehensive benefits package
- Opportunities for professional growth, leadership, and development.
- Collaborative work environment emphasizing teamwork and success.

Maple Armor is an equal chance employer. All qualified individuals are encouraged to apply. Only those selected for an interview will be contacted.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

- Dental care
- Disability insurance
- Paid time off
- Vision care

Ability to commute/relocate:

- Oakville, ON: reliably commute or plan to relocate before starting work (required)

Experience:

- senior sales: 5 years (preferred)
- fire alarm/life safety: 1 year (preferred)

Licence/Certification:

- Driver's License (required)

Willingness to travel:

- 50% (required)

Work Location: Hybrid remote in Oakville, ON

📌 Sr. Sales Representative - Fire Alarm Systems (Canada)
🏢 Maple Armor
📍 Canada