Take charge of customer retention strategies at Dermalogica, leveraging your expertise in CRM systems. This role focuses on advanced segmentation and omnichannel strategies to maximize consumer engagement.As a CRM and Retention Specialist, you bring 3-4 years of experience in D2C or consumer goods. You'll optimize email, SMS, and push campaigns, lead A/B testing efforts, and build automated workflows. Your role will also include analyzing data to enhance retention and conversion rates.Key Responsibilities:
- Manage the monthly CRM calendar across multiple channels
- Lead continuous A/B testing to optimize strategies
- Design automated flows for customer engagement
- Segment consumer cohorts for targeted marketing
- Utilize data analysis to drive actionable insightsRequirements:
- 3-4 years in CRM or retention roles
- Expertise in A/B testing and statistical analysis
- Proficient in Klaviyo, Shopify, GA4, and RetentionX
- Experience with AI tools for data analysis
- Bilingual in English and French is an assetUtilize your technical marketing skills to revolutionize retention strategies at Dermalogica.#J-18808-Ljbffr

📌 Crm And Retention Specialist At Dermalogica (Toronto)
🏢 Dermalogica Canada
📍 Toronto