Drive performance marketing initiatives with a leading iGaming firm. As a Senior Performance Marketing Manager, oversee strategic advertising efforts to maximize customer acquisition.

This role involves managing multi-million-dollar budgets across various platforms like Meta and Google Ads. You will optimize campaigns, improve return on ad spend (ROAS), and oversee advanced tracking processes. Collaborating with creative teams and executive stakeholders is essential for ensuring effective campaign strategies and measurable results.

Key Responsibilities:

- Own acquisition performance against ROAS and CPR targets
- Plan and optimize campaigns across multiple platforms
- Manage significant advertising budgets strategically




- Develop structured A/B testing programs for campaigns
- Partner with creative teams to ensure compliance

Requirements:

- At least five years in performance marketing
- Proven experience managing large Meta campaigns
- Strong analytical skills for data interpretation
- Expertise in funnel performance and conversion optimization
- Hands-on experience with server-side tracking

Lead the charge in acquisition performance and explore new marketing strategies in the energetic iGaming industry.

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📌 Senior Marketing Manager in iGaming (Vaughan)
🏢 Pentasia
📍 Vaughan