Agency: RAPP Job Function: Data and Analytics Job Subfunction: Data Science and AnalyticsMRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most creative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise - including deep experience with segmentation, targeting, and analytic tools and methodologies - deliver the most effective marketing programs and platforms in the world.The Sr. Media Analyst role will be responsible for executing a wide variety of analyses in support of a client that is looking for help to better understand their media performance via Metrics That Matter across media channels, in both behavior and sentiment. This role will support the business in developing reporting that inspires insights that lead to recommended actions. This role will work alongside a team of resources to develop insights, identify opportunities to optimize future marketing campaigns and automate reporting workflow. In this role, the senior analyst will have exposure to a wide variety of data-driven analyses across media channels, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.Responsibilities
Analyze media performance across various platforms including Programmatic Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectivesDevelop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategiesStandardize KPIs for reporting to Business Units based on demonstratable relevanceCollaborate with Brand teams translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvementAssemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressedBuild transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays,



and proactively identify early warning measuresBuild operational checks and alerts that monitor for data ingestion failures or anomaliesUncover insights to explain causality of performancePlan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needsCollaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performanceContinuously look for improvements, monitor quality levels, and manage quality problemsLead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future effortsEducation and Experience
5+ years of experience in media data analysis, performance marketing specialist, or related rolesDemonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretationStrong knowledge of digital media KPIs (e.G., CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversationsDemonstrated analytical research capabilities with a high attention to detail and a continuous learning mindsetHighly accountable self-starter with the ability to work well within a group, as well as independentlyExcellent communication and collaboration skillsStrong project management and organizational skills, with the ability to manage competing priorities to meet deadlinesExperience using Media Mix Models to simulate and/or optimize campaigns is an assetProfessional certifications related to digital media analytics (e.G., Facebook Blueprint, Google Analytics Individual Qualification (GAIQ), Adobe Certifications) are an assetDemonstrated expertise in SQLDemonstrated experience using Power BI, Domo,



Looker or Tableau - with a keen eye towards industry trends in data visualizationCertifications in Power BI and other tools listed above is preferred but not requiredProven business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendationsBachelor’s degree in Business (with Marketing focus), Mathematics, Computer Science, Information Technology, Economics, Analytics, or Data Science preferred;
Advanced degree is an assetMcCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.The salary range for this position is $70,000 - $90,000 CAD per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.Omc.Com/privacy-notice/At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.
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📌 Senior Media Analyst (Winnipeg)
🏢 MRM
📍 Winnipeg