07 Aug
|
Walmart Canada
|
Mississauga
07 Aug
Walmart Canada
Mississauga
Lead Walmart Canada's media strategy and activation as the Director of Media Strategy. Drive full-funnel growth through cutting-edge media investments across multiple channels, including digital and offline media.As the Director, you will be responsible for shaping and advancing our comprehensive media strategy across affiliate marketing, digital flyers, and offline media channels. Your strategic vision will help propel both store and eCommerce objectives while optimizing performance and ensuring cross-functional collaboration.
This role demands a blend of robust leadership skills and a deep understanding of the media landscape.Key Responsibilities:Own media strategy across omni-channel and eCommerceSet performance standards for media investmentsLead multi-disciplinary teams and agency partnersOversee media measurement and analyticsDrive innovation and evaluate emerging media channelsRequirements:Bachelor's or advanced degree in Marketing or Business12-15+ years in media and digital marketingProven experience managing large-scale media investmentsStrong understanding of MarTech and AdTech ecosystemsExperience leading high-performing teamsLead Walmart Canada's media transformation through strategic insight and innovational media practices.#J-18808-Ljbffr
📌 Media Strategy Director At Walmart Canada (Mississauga)
🏢 Walmart Canada
📍 Mississauga