Senior GTM AI & Automation Specialist at AlayaCare.About the role AlayaCare is seeking a talented individual to spearhead the go-to-market initiatives for our innovative AI and automation solutions. In this role, you will serve as a crucial link between our technical capabilities and the tangible benefits they offer to home care agencies, enabling them to enhance their operational efficiency and service delivery.Key factsLocation: Toronto, CanadaEngagement: Full-timeTeam: Go-to-Market (GTM)What you'll doDevelop and implement a comprehensive go-to-market strategy focused on AI-enhanced features and automation tools tailored for the home care sector.Work closely with product management and sales teams to convert intricate AI functionalities into compelling value propositions that resonate with home care providers.Conduct thorough market research and competitor analysis to continuously refine and improve product positioning in the marketplace.Create and distribute training materials and enablement resources that empower the sales team to effectively present AI-driven solutions to potential clients.Analyze user adoption metrics and performance data to identify trends and opportunities for further product enhancement and market penetration.Collaborate with marketing to design campaigns that highlight the benefits of AI and automation, ensuring alignment with overall business objectives.Engage with customers to gather feedback on AI products and services, using insights to inform future development and marketing strategies.Participate in industry events and conferences to promote AlayaCare's AI solutions and expand professional networks within the healthcare technology space.RequirementsDemonstrated experience in formulating go-to-market strategies, product marketing, or sales engineering, particularly within the Software as a Service (SaaS) domain.Solid grasp of artificial intelligence, machine learning,



and workflow automation principles.Proven ability to distill complex technical concepts into accessible language for non-technical audiences.Experience collaborating with diverse teams, including product development, marketing, and sales, to achieve common goals.A bachelor's degree in Business, Marketing, Computer Science, or a related discipline is required.Strong analytical skills with the ability to interpret data and derive actionable insights.Nice to havePrevious experience in the healthcare technology sector or specifically within the home care industry is advantageous.Familiarity with the AlayaCare platform or similar clinical software systems will be considered a plus.Knowledge of regulatory requirements and compliance standards in healthcare technology can enhance your application.Skills & toolsExpertise in developing go-to-market strategies that drive product adoption and revenue growth.Proficiency in product positioning and messaging that effectively communicates value to target audiences.Strong data analysis and reporting skills to track performance and inform decision-making processes.Familiarity with AI and automation software tools that facilitate operational improvements.Experience in sales enablement practices that enhance the effectiveness of sales teams.Practical notesThis position is located in our Toronto office, and candidates must be able to work in office.Interested applicants should submit their resumes and cover letters through the AlayaCare careers portal for consideration.AlayaCare values diversity and is committed to creating an inclusive environment for all employees.We encourage applications from individuals of all backgrounds and experiences.The salary for this role is competitive and commensurate with experience, and we offer a comprehensive benefits package to support your well-being.Visa sponsorship may be available for qualified candidates, depending on individual circumstances.Join us at AlayaCare, where you will play a pivotal role in transforming the home care landscape through innovative AI and automation solutions. Your contributions will directly impact the efficiency and effectiveness of care delivery, making a meaningful difference in the lives of those we serve.#J-18808-Ljbffr

📌 Senior Gtm Ai & Automation Specialist (Toronto)
🏢 AlayaCare
📍 Toronto