Global Creative Director & StrategistLocation: Toronto, ON (onsite)Our ClientOur client is a global leader in the online gaming and entertainment space, recognized as one of the largest platforms in its category. Operating at the intersection of technology, entertainment, and competition, the organization delivers industry-leading products, large-scale events, and premium user experiences across multiple verticals.With a global presence spanning multiple international offices and a workforce of hundreds of high-performing professionals, the company is not just competing in the market, it is actively shaping the future of the industry.This role will play a critical part in defining and elevating the global creative direction across multiple brands within the organization, setting a recent benchmark for how modern digital gaming brands engage, acquire, and retain users at scale.The RoleOur client is seeking a highly experienced Creative Director with a strong background in iGaming, online casino, or social casino environments. This individual will have a proven track record of building and scaling high-performing, social-first creative strategies across global markets.This is a hands-on leadership role requiring a balance of strategic vision and executional excellence. The successful candidate will be adept at blending brand storytelling with performance-driven creative, consistently delivering measurable results in competitive and regulated environments.You will own the global creative vision across digital and social channels,



with a focus on driving both:Market share growth through performance-led acquisitionCategory growth through brand-led expansionThis role is suited for someone who has already operated at a senior level within the industry and can immediately make an impact.Key ResponsibilitiesDefine and execute the global creative vision across multiple brands, ensuring consistency, scalability, and performance across regionsLead and evolve a social-first creative strategy tailored to gaming and entertainment audiencesOversee end-to-end creative production across all channels (paid social, video, display, landing pages, broadcast, etc.)Develop performance-driven creative systems that improve key metrics such as CTR, CPA, and LTVBuild scalable frameworks enabling regional teams to execute locally while maintaining global standardsLead, mentor, and elevate internal creative teams and external partnersTranslate data, insights, and testing frameworks into high-performing creative iterationsEstablish the organization as a category leader in social-first creativeIdentify and implement emerging formats, platforms, and AI-driven creative workflowsCollaborate cross-functionally with Product, CRM, BI, and regional teams to align messaging and maximize impactRequirements10+ years of experience in digital and social creative roles,



with at least 5 years at Director level or higherProven track record of leading high-performing global creative teamsExperience managing multi-market campaigns across 10+ regions or similar scaleDeep expertise in performance-driven creative strategy (beyond brand-only focus)Strong knowledge of paid social ecosystems (e.G., Meta, TikTok, YouTube) and creative optimizationDemonstrated ability to scale creative testing frameworks and iterate based on dataExpertise across video, motion, static, UGC, landing pages, and conversion-focused designStrong understanding of performance metrics (CTR, CPA, ROAS, LTV) and their relationship to creativeExperience building systems that improve efficiency while reducing customer acquisition costsAbility to thrive in fast-paced, high-volume production environmentsCompensation & BenefitsCompetitive salary $200,000~225,000 per yearPerformance-based bonus (up to 130%)Comprehensive and flexible benefits packageFully stocked office with snacks and beveragesArtificial Intelligence (AI) UseAt Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.Equal Opportunity & ExperienceCanadian experience is not required for consideration. Equivalent international experience is valued equally.VacancyThis role is currently open, and applications are under review.Personal InformationBy applying, you consent to Creative Niche Inc. collecting and using your personal information for recruitment, evaluation, and potential client reporting purposes. Your information may be shared in aggregate or, where required, in identifiable form with clients or regulatory bodies.

📌 Global Creative Director & Strategist - $200,000 - $225,000 A Year (Mississauga)
🏢 Creative Niche
📍 Mississauga