Who we are

Founded in 2010, Genuine Comfort is a leading distributor of Air Conditioners (AC) and Packaged Terminal Air Conditioners (PTAC) across Canada & the USA. We are dedicated to “Delivering Comfort Consistently” to hospitality, commercial, and multi-family markets. We accomplish this through exceptional product availability, local warehousing, best-in-industry warranty and a dedication to on-time error-free delivery of room cooling products. Our impact is felt in hundreds of thousands of apartments and hotel rooms, with a visionary goal to surpass 60,000 units sold annually by 2030. Over the last four years, we have grown through strategic acquisitions of proven industry players, increased our product capacity and lineup, expanded our reach and distribution capabilities, have been featured multiple times in the Globe and Mail's Canada’s fastest-growing companies list and surpassed our 2023 vision 26 months ahead of schedule.

Most recently, we expanded into the United States through a strategic acquisition in November 2025, adding Eccom capabilities and representing an incremental $12M+ in annual revenue, further strengthening our North American platform and growth trajectory.

Who we need

Reporting to the President, we are hiring a Senior Marketing Growth Specialist to play a key role in how Genuine Comfort shows up in the market, communicates its value proposition, and drives measurable revenue growth within our core customer segments. As part of the Revenue Team, you will work closely with the Directors of Sales & Marketing in Canada and the U.S., as well as the Ecommerce Manager and Product leadership, to execute marketing initiatives that support customer engagement, sales enablement, and business performance.

This hands‑on role requires ownership of marketing execution across campaigns, product launches, content, and promotional initiatives, ensuring delivery with consistency, speed, and commercial impact. We are looking for someone with a strong ROI mindset who understands how to capture what matters most to the industry, translate value propositions into clear and effective messaging, and communicate that message consistently to drive measurable results and qualified demand.

This role is based in Markham, Ontario, and follows a 4 days in office / 1 day remote structure.

What’s in it for you

Ownership. You will lead Genuine Comfort’s internal marketing execution, helping transition the function from an outsourced agency model into a fully embedded, high-accountability capability. Your work will directly shape how the brand is positioned, communicated, and perceived in the market.

Growth and exposure. You will work closely with the President and Sales & Marketing leadership, gaining visibility into commercial strategy, product direction,



and revenue priorities. As the company and marketing function evolve, this role offers the opportunity for expanded ownership and broader leadership responsibility over time.

Impact. In this highly visible role, your decisions, speed, and quality of execution will directly influence customer engagement, sales performance, and growth. You will see how product strategy, sales execution, customer feedback, and marketing campaigns connect in real time and play a central role in strengthening that alignment across the business and driving measurable demand generation outcomes.

What you will do

- Own marketing execution and campaign delivery end-to-end. Translate marketing strategy into consistent, high-quality execution across channels. Manage the quarterly marketing calendar, coordinate timelines, assets, approvals, and stakeholders, and ensure all initiatives are delivered on time, on brand, and tied to clear performance outcomes. Ensure campaigns generate awareness, engagement, and qualified demand aligned to revenue priorities.
- Drive revenue-aligned marketing and sales enablement. Partner closely with Sales leadership to ensure marketing output directly supports pipeline and revenue needs. Develop and maintain core sales materials including presentations, brochures, product sheets, and campaign assets. Participate in revenue team discussions to stay aligned with market feedback and adjust execution priorities as needed.
- Own content creation, digital presence and e‑commerce support. Manage the creation and distribution of content that communicates the Genuine Comfort value proposition across digital channels. Oversee the website, Google Business profile, LinkedIn presence, and campaign content. Support the e‑commerce marketing manager to grow the PTAC4Less platform through email, SMS, landing pages, and promotional campaigns focused on engagement and conversion.
- Maintain marketing discipline, measurement, and reporting. Track and report on campaign performance, ensuring activity is tied to clear metrics and ROI indicators. Maintain CRM and email list hygiene, and ensure marketing data is structured for decision‑making. Coordinate across internal stakeholders and external partners to bring consistency, structure, and momentum to all marketing activity.

What you bring

- Execution strength and operational discipline.



Operate in rapid‑paced marketing environments with responsibility for both execution and coordination. Manage multiple initiatives simultaneously, maintain high attention to detail, and deliver consistent output with minimal oversight.
- Commercial and revenue-oriented mindset. Understand that marketing exists to drive business outcomes. Translate direction into campaigns and ensure marketing activity is tied to conversion, demand generation, and revenue impact.
- Experience in product or channel-driven environments. Have worked in environments where marketing supports physical products, distribution channels, or multi‑market sales organizations. Translate product value into market demand and integrate marketing with broader sales and commercial strategies.
- Strong stakeholder and digital capability. Confident working with senior leaders, sales teams, and cross‑functional stakeholders, bringing structure and clarity to fast‑moving priorities. Possess practical digital marketing fluency across CRM systems, email platforms, CMS tools, LinkedIn, and light design tools such as Canva.

Compensation

At Genuine Comfort, we believe that compensation should be transparent, fair, and supportive of your experience and growth. Our salary ranges are designed to reflect the progression from learning the role to truly excelling. The range for this role is $85,000 - $95,000 per year plus bonus. We design our compensation to reflect each new hire’s skills, experience, and the complexity of the role, ensuring a fair and competitive salary.

Why join

With a developed and cohesive leadership team, defined core values and a structured business operating system, we are structured to support our big vision. Every action we take is focused on gaining traction every day, being held accountable to our objectives, and communicating openly so that we are all on the same page and in alignment with our vision. Our commitment to our people and our mission ensures that those who share our passion for growing are recognized and rewarded. This is a place where everyone is equipped with the support and the autonomy to make decisions and to learn from mistakes. Your contributions will directly influence our journey, allowing you to move the needle, innovate to meet challenges and achieve our collective goals.

If your values align with ours, join us to elevate your C.O.O.L. factor

- Communicate openly, honestly, and effectively with internal teams and clients.
- Own your accountabilities and decision‑making.
- Operate with initiative.
- Learn to grow and embrace change.

Equal Opportunity

At Genuine Comfort we are committed to hiring the best-qualified candidates that align with our company core values regardless of culture, race, disability or gender.

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📌 Senior Marketing Growth Specialist (Markham)
🏢 Genuine Comfort
📍 Markham