Drive strategic growth at EQ Bank as the Associate Director for Direct-to-Consumer. Oversee innovative marketing and sales strategies to enhance customer experience in a hybrid work environment.Reporting directly to the VP, Decumulation, you will lead the D2C channel for reverse mortgages. This role encompasses marketing, acquisition, and customer retention, ensuring operational excellence through collaboration with cross-functional teams. Your leadership will connect marketing, product, and technology,



focusing on growth metrics like conversion and customer lifetime value.Key Responsibilities:Define and execute D2C growth strategies and P&L objectivesOptimize lead generation and sales funnel processesBuild tools for efficient D2C funnel executionChampion digital transformation with recent technologiesLead and develop a high-performing cross-functional teamRequirements:Bachelor's degree in Business, Marketing, or related field10+ years in direct-to-consumer leadership rolesProven experience in scaling high-performing sales organizationsStrong analytical and financial acumenExcellent communication and leadership skillsTransform the banking experience for Canadians by leveraging your strategic and leadership capabilities in this pivotal role.#J-18808-Ljbffr

📌 Associate Director For Direct-To-Consumer Growth (Toronto)
🏢 EQ Bank | Canada's Challenger Bank
📍 Toronto