Lead innovative global marketing initiatives with Bentley Systems as a Senior Manager, Global Campaigns. This hybrid role focuses on end-to-end campaign management and performance optimization.Bentley Systems seeks a Senior Manager to enhance its Global Campaigns function. Ideal candidates bring 7–10 years of experience in B2B integrated campaign management and possess a growth marketing mindset. You will use data-driven insights to connect campaigns with business outcomes and collaborate with cross-functional teams to facilitate alignment and efficiency.Key Responsibilities:Own campaign strategy from brief to optimizationDesign A/B tests and drive data-driven decisionsConduct performance reviews with channel teamsDevelop global campaign playbooks for localizationExplore AI tools to streamline campaign workflowsRequirements:7–10 years in demand generation or growth marketingProven ability to manage multi-channel campaignsFamiliarity with marketing automation tools like MarketoStrong media literacy and strategic thinking skillsEagerness to embrace AI and automation in workflowsShape Bentley's global marketing strategies through cutting-edge campaign management and leadership.#J-18808-Ljbffr

📌 Senior Global Campaign Manager At Bentley (Edmonton)
🏢 Bentley Systems
📍 Edmonton