Vice President, Marketing & GrowthMoto Canada is a national, not-for-profit industry association representing manufacturers and distributors of motorcycles, scooters, ATVs, side‐by‐side (ROVs), and related powersports industries across Canada. As the voice of the industry, Moto Canada plays a critical role in advancing public policy that supports responsible use, innovation, safety, sustainability, and long‐term industry growth within an increasingly complex regulatory environment.Operating at the intersection of industry, government, and riders, Moto Canada collaborates closely with policymakers, regulators, industry leaders, and stakeholders across Canada to shape legislation and influence policy outcomes that impact its members nationwide.As part of its evolution, Moto Canada has launched Moto Connect, an industry intelligence and data platform designed to unlock new commercial opportunities, strengthen member engagement, and provide market‐leading insights.The Vice President, Marketing & Growth will play a critical leadership role within Moto Connect and across Moto Canada, leading the development of revenue‐generating products, go‐to‐market strategy, and brand positioning.ResponsibilitiesLead the organization's brand and growth strategy, identifying and developing new revenue opportunities, partnerships, and business modelsDrive the evolution and growth of national events, enhancing attendance, engagement, sponsorship value, and overall experienceDevelop and expand sponsorships, partnerships, and commercial initiatives across events, digital platforms, and industry programsBuild and strengthen member, dealer,



and stakeholder engagement across the Canadian powersports ecosystemIdentify and commercialize market intelligence, data, and industry insights into value‐added products and servicesEnhance Moto Canada's national profile through strategic communications, digital engagement, and industry positioningSupport the development of year‐round audience engagement initiatives beyond the traditional event calendarPartner with industry stakeholders, including manufacturers, dealers, media, and government, to strengthen relationships and drive participationLead and support the development of innovative programming, activations, and audience experiencesProvide insights on market trends, consumer behaviour, and industry dynamics to inform strategyContribute to organizational planning, budgeting, forecasting, and overall business performanceLead, mentor, and develop a team-oriented team, fostering a culture of innovation, accountability, and growthSkills & QualificationsEight (8) to fifteen (15) years of leadership experience in business development, partnerships, events, media, marketing, or commercial strategyProven track record of developing new revenue streams, sponsorships,



or strategic partnershipsStrong commercial acumen with the ability to translate strategy into executionExperience operating in entrepreneurial, fast‐paced, or high‐growth environmentsStrong understanding of audience development, experiential marketing, and digital engagementExperience with market intelligence, analytics, or data product commercialization is an assetExcellent communication, relationship‐building, and negotiation skillsCollaborative, solutions‐oriented mindset with a proactive approach to problem‐solvingAbility to operate both strategically and hands‐on within a lean organizationFluently bilingual in English and FrenchWork ArrangementHybrid role based in the Greater Toronto AreaTravel within Canada required, particularly during event seasonWhy Join Moto CanadaMoto Canada is at a pivotal stage, having successfully stabilized operations and built a strong financial foundation. The next phase is focused on growth, innovation, and increased industry impact.This Role Offers The Opportunity ToInfluence how the industry engages consumers and attracts new participantsShape the future of national events and industry experiencesDrive the development of new products, services, and revenue streamsExpand the organization's reach, relevance, and national presenceWe are committed to creating an inclusive, accessible workplace in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request for candidates during all aspects of the recruitment and selection process. If you require accommodation, please contact us at [email protected] to discuss your needs. #J-18808-Ljbffr

📌 Director Marketing & Growth (Markham)
🏢 MNP Executive Search & Professional Recruitment
📍 Markham