Drive innovation in the SIMS franchise as the Director of Experimentation at Electronic Arts. Lead analytics initiatives to maximize revenue and enhance player engagement.Reporting to the Senior Director of Fan Intelligence Analytics, you'll spearhead the development of marketing programs that focus on data-driven decision-making for the SIMS. Your role involves collaborating with multiple teams to create marketing strategies that align with revenue goals and utilizing insights to optimize player experiences.Key Responsibilities:Create marketing experimentation programs for optimal revenue generationLead cross-functional teams in analytics and data science projectsGather and analyze consumer insights to measure performanceAlign with brand teams on revenue-based strategiesExplore recent trends and strategies for engaging SIMS playersRequirements:7+ years of collaboration in product and marketing sectors5+ years in leading analytics projects and strategiesProficiency in project management and risk analysisExperience in engaging diverse audiences with analytical dataProven track record in partnership and team leadershipHelp shape the future of gaming through innovative analytics and strategic experimentation.#J-18808-Ljbffr
📌 Director Of Experimentation For Sims Analytics (Vancouver)
🏢 Electronic Arts
📍 Vancouver
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