About MoveSmart RentalsMoveSmart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.About MoveSmart RentalsMoveSmart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model.As MoveSmart Rentals expands into additional markets, we are investing in a more advanced marketing function capable of driving property-owner acquisition, strengthening the brand, improving local visibility, and supporting long-term growth across Canada.The PositionMoveSmart Rentals is looking for a Vice President of Marketing to take ownership of the company's marketing strategy, customer-acquisition engine, brand growth, and marketing infrastructure.This is a senior leadership position for someone who has built and managed complex marketing functions across several markets, customer groups, campaigns, or business lines.The person hired will be responsible for creating a more structured and measurable marketing organization. This includes deciding how work is prioritized, how campaigns are developed, how budgets are allocated, how leads are tracked, how teams are organized, and how performance is connected to customers and revenue.The role will oversee property-owner acquisition, paid advertising, local-market growth, content, social media, SEO, reputation, public relations, partnerships, creative production, reporting, AI, automation, and marketing technology.We are not looking for someone whose experience is limited to campaign management or one marketing channel. We need an executive who can build the full marketing function and hold it accountable for business results.The Vice President Of Marketing Will Be Responsible ForProperty-owner acquisition across multiple Canadian marketsPaid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platformsLead-generation funnels, landing pages, remarketing, and conversion improvementSocial media, content planning, publishing, and community engagementVideo, photography, design, copywriting, testimonials, and other creative productionSEO, local search, location pages, citations, backlinks, reviews, and Google Business ProfilesBrand reputation, review growth, public complaints, and negative-review responsePublic relations, partnerships, awards, media, events, podcasts, and thought leadershipMarketing dashboards, lead reporting, attribution, budget management, and customer-acquisition performanceInternal, offshore, freelance, agency, and project-based marketing resourcesCRM workflows, automation, AI tools, analytics, websites, and marketing softwareBrand consistency, public messaging, customer trust, and quality assuranceResponsibilitiesDevelop and lead the overall marketing strategy for customer acquisition, market growth, brand visibility, and reputationBuild a clear operating structure for campaign requests, planning, production, approvals, launches, reporting, and performance reviewCreate consistent standards for brand messaging, creative quality, public communication, and customer-facing materialsLead paid-media strategy and determine how advertising budgets are allocated across platforms, audiences, markets, and campaignsImprove the quality of property-owner leads, booked consultations, conversion rates, and customer-acquisition costsEstablish clear reporting from initial inquiry through qualified lead, booked appointment, signed customer, active listing, and revenueCreate strong working relationships between marketing, sales, leasing operations, customer service, finance, and technologyLead content, social media, video, creative, SEO, local search, PR, reputation,



and partnership initiativesDevelop repeatable marketing plans for launching and growing new cities and service areasImprove search visibility, Google rankings, reviews, brand awareness, and public trust in target marketsPartner with technology and CRM teams to improve forms, tracking, lead routing, call tracking, landing pages, follow-up automation, and attributionUse AI, automation, and marketing software to improve speed, output, accuracy, reporting, and cost efficiencyManage and evaluate media buyers, designers, writers, editors, SEO specialists, social media resources, analysts, PR support, and marketing coordinatorsOversee external creators and partners, including videographers, photographers, influencers, event teams, podcast teams, and agenciesBuild executive reporting that clearly shows advertising spend, qualified leads, appointments, conversions, acquisition costs, SEO growth, reviews, and revenue impactBalance priorities across markets, departments, leadership requests, campaigns, launches, and growth initiativesRecruit, train, coach, and evaluate members of the marketing teamAddress weak performance, missed deadlines, inefficient spending, tracking problems, inconsistent messaging, and quality concernsPresent leadership with transparent findings, risks, recommendations, resource requirements, and growth opportunitiesExperience And QualificationsMinimum 10 years of progressive marketing experienceAt least 5 of those years must have been in a senior marketing leadership roleRelevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, or a comparable positionSenior experience must include direct ownership of strategy, budgets, team performance, execution, and measurable business outcomesExperience managing marketing across several markets, brands, business units, customer segments, or client accountsStrong experience in performance marketing, lead generation, service-based marketing, agency operations, or multi-location growthExperience managing remote, offshore, freelance, agency, and project-based resourcesStrong paid-advertising experience across Google, Meta, LinkedIn, YouTube, TikTok, retargeting, landing pages, funnels, and conversion trackingStrong understanding of lead quality, customer acquisition, attribution, sales conversion, budget optimization, and revenue reportingExperience connecting marketing activity to CRM data, booked appointments, signed customers, active listings, or revenueStrong SEO and local-search experience, including Google Business Profiles, location pages, citations, backlinks, reviews, content, and ranking improvementExperience managing reputation, public complaints, negative reviews, review-generation programs, PR, media, awards, events, and brand credibilityStrong understanding of brand positioning, public messaging, creative direction, customer trust, and customer perceptionExperience working with developers, CRM teams, website teams, automation specialists, analysts, and technology vendorsStrong practical experience using AI, automation, and software to improve marketing productivity and decision-makingExperience managing marketing budgets, team output, campaign performance, acquisition costs, and business resultsExperience building marketing processes, reporting systems, approval structures, playbooks, and quality controlsStrong leadership, communication, organization, decision-making, and accountability skillsAbility to work successfully in a fast-moving, founder-led environmentOntario or GTA-based candidates are preferredAbility to attend meetings, shoots, events, planning sessions, and launches in Vaughan when requiredExperience That Would Be Especially RelevantReal estate, rentals, leasing, property management,



brokerage, or home servicesLead generation for property owners, investors, or high-consideration service customersMulti-city or multi-location growthBuilding local-market launch strategiesImproving lead quality and sales conversionManaging marketing for service businesses with strong reputation requirementsAgency leadership or responsibility for managing outside agenciesBuilding distributed or offshore marketing teamsCRM implementation and end-to-end marketing attributionReferral, partnership, community, and event marketingNational or regional brand expansionReputation recovery or review-growth programsWho We Are Looking ForYou are a senior marketing leader who knows how to turn strategy into a reliable operating function.You understand that success is not measured by activity alone. More posts, more clicks, and more inquiries only matter when they produce qualified property owners, booked appointments, signed customers, listings, and revenue.You know how to build teams, assign ownership, create reporting, control budgets, and establish standards without becoming involved in every individual task.You are comfortable managing internal staff, offshore resources, freelancers, agencies, creators, technology, AI, and automation within one coordinated structure.You can identify weak performance quickly, challenge poor decisions, improve accountability, and keep marketing focused on business priorities.You also understand the importance of trust in a property-services business. Brand reputation, reviews, public communication, local visibility, and customer experience are treated as core growth drivers.How Performance Will Be MeasuredSuccess In This Role Will IncludeA consistent and predictable flow of qualified property-owner leadsBetter visibility into how marketing activity converts into customers, listings, and revenueImproved lead quality and appointment conversionControlled customer-acquisition costsStronger paid-media performance across target marketsSuccessful launches and growth in new cities and service areasImproved Google rankings, local visibility, reviews, and reputationClear and consistent brand messagingHigher-quality creative and content outputReliable campaign planning, deadlines, approvals, and reportingClear responsibilities and accountability across the marketing teamEffective use of internal, offshore, freelance, agency, and project-based resourcesPractical use of AI and automation to increase efficiencyBetter alignment between marketing, sales, operations, technology, and leadershipClear executive recommendations supported by useful dataEarnings and Incentive PlanThis role offers an annual base salary of up to C$160,000, depending on the candidate's experience, qualifications, leadership background, and the scale of the marketing teams and budgets they have previously managed.The successful candidate will also be eligible to earn up to C$60,000 annually through a performance-based leadership incentive.The incentive is intended to reward measurable commercial impact, including improvements in customer acquisition, conversion performance, marketing efficiency, brand visibility, market expansion, team productivity, and the development of scalable marketing systems.At full achievement, total annual compensation may reach C$220,000.The final compensation package will reflect the candidate's senior marketing leadership experience, history of managing complex teams and budgets, multi-market or multi-brand background, and demonstrated ability to build marketing operations that produce reliable business results.Work ArrangementThis is a hybrid position.The Vice President of Marketing will be expected to attend the Vaughan office when needed for leadership planning, strategy meetings, campaign launches, shoots, partnerships, events, and other important business initiatives.This is an opportunity to build the marketing function behind a growing Canadian leasing-services company and directly influence customer acquisition, local-market expansion, brand reputation, and long-term growth. #J-18808-Ljbffr

📌 Vp Of Marketing Operations (Toronto)
🏢 MoveSmart Rentals
📍 Toronto