About UsAt BYD, we build the technologies powering a smarter, cleaner futureFounded in 1994 as a battery pioneer, BYD has grown into one of the world's most influential technology companies, shaping the future of mobility, energy, and transportationFrom breakthrough battery technology to world‐leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the worldToday, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regionsNow we are bringing that momentum to CanadaJoin BYD Canada and help build the future of electric mobilityRoleAs a senior leadership position with a stronger emphasis on market entry, dealer network development, and strategic growth, we are seeking an experienced and entrepreneurial Commercial Director to lead our market development and sales operations across the countResponsibilitiespmentLead the nationwide sales strategy for BYD Passenger Vehicles in Canada, driving sustainable growth and achievement of sales objectivesDevelop and execute strategic sales plans aligned with business goals, market opportunities, and customer needsEstablish, develop, and manage a high‐performing dealer network while building strong relationships with key business partners and stakeholdersIdentify market opportunities, customer trends, competitive activities, and industry developments to formulate effective go‐to‐market strategiesDrive market penetration and brand growth across all Canadian regBuild and maintain long‐term partnerships with dealers, distributors, fleet customers, and key accountsLead commercial negotiations, dealer agreements, and business development initiatives. Provide dealer support, sales guidance,



and product training to enhance network performance and customer experienceEnsure timely resolution of customer concerns and dealer issues while maintaining high levels of customer satisfactionMonitor sales performance, market trends, and business KPIs to identify opportunities and risks. Prepare regular sales forecasts, market analyses, and management reportsDevelop data‐driven sales strategies to optimize market share, profitability, and operational efficiencyTrack competitor activities and recommend actions to strengthen BYD's competitive positionCollaborate closely with Marketing, Product Planning, Supply Chain, Aftersales, and Operations teams to support successful market expansion. Coordinate vehicle allocation, inventory planning, and logistics activities to ensure efficient product availabilitySupport the execution of marketing campaigns, product launches, and brand‐building initiatives across Canada. Act as a key contributor to the overall growth strategy of BYD Passenger Vehicles in CanadaQualifications & ExperienceBachelor's degree in Business, Marketing, Automotive Management, International Trade, or a related disciplineMinimum 10 years of progressive sales leadership experience within the automotive industryProven success in national sales management, dealer network development, and market expansionExperience launching or scaling a passenger vehicle brand within Canada is highly desirableStrong understanding of the Canadian automotive market, including dealer operations, retail sales channels, and customer purchasing behaviorsExceptional leadership, business development,



and strategic planning capabilitiesStrong commercial acumen with advanced negotiation and contract management skillsDemonstrated ability to analyze market data and translate insights into actionable business strategiesExcellent relationship‐building skills with dealers, customers, government agencies, and industry stakeholdersStrong presentation, communication, and stakeholder management abilitiesResults‐oriented with the ability to thrive in a fast‐paced, high‐growth environmentExtensive network and industry relationships within the Canadian automotive sectorExisting connections with dealer groups, government agencies, fleet operators, and industry associations are strongly preferredWillingness to travel extensively across CanadaValid driver's license and ability to travel internationally when requiredFluency in English is required; French language proficiency is considered a strong advantageBenefitsBring Competitive salary and performance‐based bonus incentivesComprehensive advantages package, including extended health and dental coveragePaid holiday shutdowns and generous paid time off programsTeam‐building events and employee engagement programsExcellent opportunities for professional development and continuous learningStable, long‐term career in a global, fast‐growing companyEqual Opportunity & AccessibilityBYD Canada is committed to fostering an inclusive, equitable, and respectful workplace. We welcome applications from qualified candidates of all backgrounds, experiences, and perspectivesAccommodation is available upon request for candidates taking part in all aspects of the recruitment and selection process, in accordance with applicable human rights and accessibility legislationApplicants must be legally authorized to work in Canada. Employment may be contingent upon successful completion of reference checks, background screening, and other pre‐employment requirements, where applicableWe thank all applicants for their interest; however, only those selected for an interview will be contacted #J-18808-Ljbffr

📌 Head Of Sales (Toronto)
🏢 BYD
📍 Toronto