Company Overview50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don’t have expiration dates.Brodie Rec. League™Type: Full time | PermanentLocation: Toronto, ONSalary: $90,000 – $120,000 CAD annuallyReports to: COOBrodie League is more than a basketball league—it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional‑quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.Role OverviewThe Brand Communications Director is the architect of Brodie’s corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you’ll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You’ll translate our creative conviction into authoritative communication—building newsletter strategy, daily email engagement, PR infrastructure, media relations & LinkedIn presence that positions Brodie as the primary source in adult basketball culture. This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes.Core ResponsibilitiesStrategic Communications LeadershipOwn Brodie League’s integrated communications strategy aligned with business objectives and brand positioningLead communications planning for major announcements including launches, partnerships, expansions, executive appointments, and milestonesBuild and manage an annual communications calendar aligned with marketing and business development initiativesManage communications budget, agency partners, and vendorsProvide strategic counsel to the CEO, COO, and Executive Creative Director on messaging, positioning, and timingMonitor industry trends, cultural moments, and competitive landscape to identify proactive story opportunitiesDevelop crisis communications protocols and act as primary contact during sensitive situationsMedia Relations & Earned CoverageBuild and maintain relationships with national and regional media across sports, business, culture,



and lifestyleDevelop targeted media lists and proactively pitch tier‑1 and trade publicationsServe as primary media contact and spokesperson liaisonSecure high‑impact earned media placements that drive brand awareness, partnership opportunities, and investor interestPlan and execute press events, interviews, and media briefingsTrack and report on earned media performance, sentiment, and share of voiceCorporate & Executive CommunicationsPosition the CEO and leadership team as thought leaders through bylines, speaking engagements, and media featuresDevelop executive communications including speeches, talking points, Q&A documents, and briefing materialsDraft and distribute press releases, official statements, and corporate announcementsMaintain corporate fact sheets, executive bios, and boilerplate languageOwned Media & ContentLaunch and manage the Brodie League newsletter as a premier basketball culture publicationDevelop daily email communication strategy to drive engagement, retention, and conversionCreate long‑form content including case studies, industry reports, and thought leadershipOversee corporate blog, LinkedIn, and owned channels with consistent voice and narrativeMeasure content performance through engagement metrics and subscriber growthBrand Messaging & VoiceDevelop and maintain messaging architecture for athletes, partners, investors, media, and communityCreate corporate communications guidelines to ensure consistency and authenticityTranslate cultural credibility into corporate language without losing Brodie League’s edgeEnsure all communications reinforce Brodie League’s category leadershipPartnership & Investor CommunicationsSupport partnership announcements, case studies, and co‑branded storytellingTranslate cultural momentum into investor‑ready narratives and proof pointsSupport fundraising, investor updates,



and board communicationsSocial & Digital CommunicationsBuild Brodie League’s LinkedIn into a destination for basketball industry insight and business storytellingDevelop executive social strategy for leadershipCreate B2B content that generates partnership and investor interestMonitor sentiment and provide reputation management guidanceRequirements7‑10 years of progressive experience in corporate communications, public relations, or brand journalismProven track record securing earned media in tier‑1 national and trade publicationsDemonstrated success building communications functions or brands from zero to oneExceptional writing and editing skills across press, executive, long‑form, and social formatsStrong understanding of sports, business, culture, and lifestyle media landscapesExperience managing crisis communications and sensitive corporate mattersStrong project management and cross‑functional collaboration skills5 days in office at our Toronto HQ – Brodie League has thrived due to a culture of collaboration and teamwork in officeNICE TO HAVESExperience at Nike, Adidas, Red Bull, Lululemon or similar brands that operate at the intersection of culture & commerceAgency background (sports marketing PR, corporate communications, brand strategy)Track record launching successful owned media properties (newsletters, podcasts, content platforms)Executive communications or CEO/C‑suite positioning experienceFamiliarity with investor relations & fundraising communicationsExisting relationships with sports business media (Sports Business Journal, Sportico, Front Office Sports)Compensation DisclosureThe expected annual compensation range for this role is between $90,000 and $120,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.WHY JOIN BRODIE LEAGUEComprehensive health and wellness planAccess to a yearly Brodie takeover of the Toronto Raptors courtSignificant growth and mentorship opportunitiesProfessional development budgetLeague membership and free play across 22+ marketsDetails regarding our full benefits package will be provided during the interview process.ARTIFICIAL INTELLIGENCE DISCLOSUREArtificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.COMMITMENT TO INCLUSIONWe know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.#J-18808-Ljbffr

📌 Brand Communications Director - C$90,000 - C$120,000 A Year (Toronto)
🏢 Brodie Rec. League
📍 Toronto