EY is looking for a Senior Manager in Marketing Transformation & Loyalty to drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients. The role will shape the future of Marketing and Loyalty in Canada while delivering strategic thought leadership and client solutions that unlock value and growth.Key ResponsibilitiesBuild and maintain strong client relationships, acting as a trusted advisor on Marketing and Loyalty innovation and transformation programsLead marketing business development and solution designDrive thought leadership, industry presence and growth for EY and Studio+ Marketing and Loyalty in Canada including collaboration with Global firm colleagues and projectsLead engagements, with cross-functional teams to deliver exceptional client experiences and drive strategic initiatives from inception to delivery, ensuring quality, timeliness and stakeholder satisfactionOversee Marketing and Loyalty expertise and cross functional team delivery of client solutions, including relationships internally and externally with key industry alliances and partnersWorking closely with our Customer Technology, Data, AI and Alliances teams, develop and implement marketing and loyalty tools, alliances and process improvement strategies, to scale growth and impact ensuring alignment with regulatory requirements and industry best practicesMentor and develop managers and consultants, fostering a culture of innovation and continuous improvementMonitor and report on key performance indicators (KPIs) for service excellence, using data-driven insights to optimise outcomesApplies AI in the flow of work with solid professional judgement – integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for qualityLeads responsible and risk-aware use of AI – demonstrates sound judgement on data use, confidentiality,



and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teamsDrives structured and creative problem-solving using AI – uses AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomesBuilds repeatable ways of working with AI – develops and shares prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/cataloguesSkills and Attributes for SuccessStrong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnershipsLeadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally with B2C and B2B experienceProven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies; strong leadership, stakeholder management and communication skillsPassion for collaboration, teaming and partnership along with innovation in MarketingAdvanced analytical skills, including the ability to interpret complex data and drive actionable insightsFamiliarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM toolsIdeal ExperienceAt least 15+ years' experience in Marketing and/or Loyalty leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, CPG, high-tech, travel, telecommunications and/or loyaltyMaster's degree in business administration, Marketing or related fieldExperience managing multi-disciplinary teams and complex client engagementsFamiliarity with sector regulatory frameworks and complianceWhat We OfferComprehensive medical, dental and prescription drug coverageMental health benefits and Employee Assistance ProgramGenerous time off including personal days, vacation days and firm-wide holidaysLearning programs and career development opportunitiesVolunteering opportunities through EY Ripples #J-18808-Ljbffr

📌 Senior Manager - Marketing Transformation & Loyalty (Winnipeg)
🏢 EY
📍 Winnipeg