Hello, we're Instrumentl.Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that.Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they've moved over $1 billion through our platform.We're growing more than 40% year over year, customers love us (Ellis PMF 60+), and we're hiring people who want to build something that matters.About the roleWe're hiring a Head of Growth Marketing to build Instrument's growth and demand engine for how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff. This is an exciting new role where you get to set the strategy, own the pipeline number, and rapidly test and learn, running execution through contractors and agencies to start with support to build a team as the engine grows.The right person holds themselves to a high bar, has a deep sense of ownership paired with a desire for cross-team collaboration and creativity. You're energized by a truly unique opportunity to join a mission-driven company that's rapidly growing.What you'll doGrowth & Demand GenerationBuild and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels.



Set targets and own the resourcing plan and outcomes behind themDevelop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convertLead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discoveryFunnel & ConversionOwn the conversion funnel from first touch through free-trial activation and Sales handoffPartner with Product and RevOps to optimize landing pages, onboarding flows, and lead routingCross-Functional PartnershipWork with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps andFinance on attribution, budgeting, and ROITeam & OperationsStand up the needed dashboards and reporting infrastructure to support data driven decision makingBuild a rigorous test-and-learn model: structured experiments, rapid iteration, clear learningsUse AI tools to accelerate execution and build workflows that compound over timeWhat we're looking forRequired8+ years in demand gen, growth, or performance marketing at B2B SaaS companiesProven track record owning a pipeline number and building a multi-channel demand engineHands‐on experience across SEO/SEM, Paid Social, Email,



AEO and CROExperience managing execution through contractors and agencies while owning strategy and channel decisionsStrong cross‐functional collaborator — effective working across PMM, Sales, Product, RevOps, and FinanceCreative marketer with a track record for campaigns that convertNice to haveExperience building a growth function from the ground up at an early-stage companyHas marketed to nonprofits, mission‐driven, or grant‐funded organizationsCompensation & Benefitsor US-based candidates, the target salary range is $180,000 -$200,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location.Canadian compensation varies by province and will be shared by your recruiter.Benefits100% covered health, dental, and vision insurance for employees (50% for dependents)Generous PTO, including parental leave401(k)Company laptop and home‐office stipendBi‐annual company retreatsInstrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here.Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know. #J-18808-Ljbffr

📌 Head Of Growth Marketing (Canada)
🏢 Medium
📍 Canada